Director, Advertising Performance & Growth Strategy

NBCUniversal; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Job summary

NBCUniversal is seeking a Director to spearhead the Advanced Advertising Strategy team, focusing on developing performance advertising vision and drive growth for SMBG. This role combines strategic design, analytics, and collaborative partnerships with various teams, along with focusing on product and measurement solutions to enhance advertising efforts.

Benefits

Company sponsored medical, dental, and vision insurance

401(k) with employer matching

Paid leave and tuition reimbursement

Variety of other discounts and perks

Qualifications

• 5+ years of experience in performance advertising or measurement roles.
• Expertise in ads measurement methodologies and technologies.
• Collaboration and proactivity essential.

Responsibilities

• Lead success and KPI tracking for SMBG sales strategy.
• Define and shape performance advertising strategy and partnerships.
• Educate stakeholders on NBCU’s measurement offerings.

Skills

Deep understanding of the customer journey

Strong communication skills

PowerPoint

Excel

Data visualization skills

Job description

Director, Advertising Performance & Growth Strategy

Director, Advertising Performance & Growth Strategy

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

NBCUniversal is seeking a Director to join the Advanced Advertising Strategy team to focus on developing the (1) performance advertising vision and playbook for Ad Sales and (2) sales strategy for Small & Medium Business Growth (SMBG)/performance advertising. On this team, you will design strategies, business plans, and make analytically driven recommendations to drive growth and yield. This will involve evaluating the products, offerings, and measurement solutions available to the organization, track and grow performance of the SMBG sales effort, and own communication to executive leadership. In addition, you will own commercialization efforts and strategic partnerships in collaboration with Sales, Planning & Inventory, Insights & Measurement, Product, Sales Enablement, and Finance teams and be responsible for providing subject matter expertise on the Performance/SMBG market.

Responsibilities

Small & Medium Business Growth (SMBG) Sales Strategy

• Lead success and KPI tracking, elevating trends & insights that inform future strategies and recommendations for SMBG sales leadership.
• Maintain ‘voice of customer’ with Sales team to formulate product enhancements & development of new products that solution for client objectives to drive new demand.
• Be an expert on SMBG and performance products (e.g., Universal Ads) to educate internal and external stakeholders on potential integrations and solutions between agency/buyer and NBCU to drive joint business growth.
• Build-out of opportunity and white-space analyses leveraging internal insights & competitive / marketplace trends to develop new product & platform opportunities.
• Routine deliverables to executive leadership to monitor business performance.
  
  

Performance Advertising – Product & Measurement Strategy

• Define and shape the end-to-end strategy, positioning and business plan for NBCUniversal’s measurement offerings and partnerships to create a best-in-market performance advertising platform.
• Identify and evaluate new strategies and product/measurement solutions to enable rapid revenue growth by understanding market gaps and needs to best deliver on KPIs for NBCU’s advertisers.
• Create justification for, and prioritization of, solutions to build, license, or deprecate, while managing product roadmap tradeoffs with Product & Measurement partners. (examples include clean room integrations, pixel policies, new vendor offerings, etc.)
• Maintain firm grasp of measurement market and competitive set within advertising to identify opportunities.
• Socialize and educate stakeholders on NBCU’s measurement offerings by providing insights, thought leadership and best practices by category/vertical.
  
  

Qualifications

Basic Requirements:

• 5+ years of experience, preferably in performance advertising, advanced advertising, or measurement roles.
• Deep understanding of the customer journey, and how performance advertising fits into each stage (awareness, consideration, conversion).
• Understanding of ads measurement methodologies and associated technologies (e.g., lift testing, incrementality, MMM, MTA, MMP, etc.)
• Collaboration and proactivity are essential. Having exploratory conversations with new partners and digging into data to extract insights and communicate results will be a large part of this role.
• Strong communication skills, both written and verbal, with the ability to present complex performance insights and strategies to non-technical stakeholders.
• Marketplace insights will require converging intel from internal and external sources and framing NBCU’s positioning.
• Strong PowerPoint, Excel and data visualization skills are a requirement for this role. The willingness to learn and improve these skills is mandatory.
  
  

Additional Requirements

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $140,000 - $180,000 (bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  Broadcast Media Production and Distribution, Entertainment Providers, and Media Production

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