Director, Advertising Performance & Growth Strategy

NBCUniversal; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Job summary

A leading media company seeks a Director for the Advanced Advertising Strategy team to oversee SMBG sales strategy and performance advertising initiatives. The role involves developing analytical strategies, tracking sales performance, and collaborating with various teams to enhance business growth. This hybrid position offers a competitive salary with additional benefits.

Benefits

Medical benefits

Dental benefits

Vision benefits

401(k)

Paid leave

Tuition reimbursement

Qualifications

• 5+ years in performance advertising or measurement roles.
• Deep understanding of the customer journey.
• Knowledge of ads measurement methodologies.

Responsibilities

• Lead KPI tracking and insights for SMBG sales.
• Define the strategy for measurement offerings.
• Educate stakeholders on measurement capabilities.

Skills

Performance advertising

Data analysis

Collaboration

Communication

Tools

PowerPoint

Excel

Data visualization

Job description

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The spin-off is expected to be completed during 2025.

Job Description

NBCUniversal is seeking a Director to join the Advanced Advertising Strategy team to focus on developing the (1) performance advertising vision and playbook for Ad Sales and (2) sales strategy for Small & Medium Business Growth (SMBG)/performance advertising. You will design strategies, business plans, and make analytically driven recommendations to drive growth and yield. Responsibilities include evaluating products, offerings, and measurement solutions, tracking and growing SMBG sales performance, and communicating with executive leadership. You will own commercialization efforts and strategic partnerships, collaborating with Sales, Planning & Inventory, Insights & Measurement, Product, Sales Enablement, and Finance teams, providing expertise on the Performance/SMBG market.

RESPONSIBILITIES

Small & Medium Business Growth (SMBG) Sales Strategy

• Lead success and KPI tracking, providing insights for future strategies.
• Maintain the ‘voice of customer’ to inform product development for client objectives.
• Become an expert on SMBG and performance products to educate stakeholders.
• Develop opportunity and white-space analyses to identify new product opportunities.
• Provide business performance updates to executive leadership.

Performance Advertising – Product & Measurement Strategy

• Define and shape the strategy and business plan for NBCUniversal’s measurement offerings.
• Identify new strategies and solutions for revenue growth based on market needs.
• Prioritize solutions and manage product roadmaps with partners.
• Stay informed on measurement market trends and opportunities.
• Educate stakeholders on NBCU’s measurement capabilities and insights.

Qualifications

Basic Requirements:

• 5+ years of experience in performance advertising, advanced advertising, or measurement roles.
• Deep understanding of the customer journey and performance advertising’s role.
• Knowledge of ads measurement methodologies and technologies.
• Strong collaboration, communication, and data analysis skills.
• Proficiency in PowerPoint, Excel, and data visualization; willingness to improve these skills.

Additional Requirements:

This is a hybrid role, requiring at least three days per week in the office. Benefits include medical, dental, vision, 401(k), paid leave, tuition reimbursement, and other perks. Salary range: $140,000 - $180,000, with bonus and incentives.