Director - Adtech Operations Lowe's Media Network

Lowe's Companies, Inc.; United States; Remote; USD 133,000 - 223,000; Full time

Job summary

Lowe’s Companies, Inc. is seeking a Director Adtech Systems and Platforms for the Lowe’s Media Network (LMN).

This fully remote role leads a small, agile team to define scalable LMN systems, BRDs and data pipelines across onsite, offsite, social, and in-store channels. You will partner with Product, Engineering, Data, and Marketing to drive automation, integration, and transformational improvements, enabling optimized campaigns and revenue insights.

Qualifications

• Bachelor’s degree in Economics, Marketing, Advertising, Statistics, Engineering or Business or equivalent years of experience in lieu of education requirement, if applicable
• 10–12 years of progressive experience in digital advertising operations and advertising technology platforms
• 5+ years of people leadership experience managing multi-level, cross-functional teams
• Strong ad technical acumen and hands-on adops operational and tools experience with the ability to collaborate with Engineering and Product teams
• Proven success building and scaling complex digital advertising backend systems through in-house development and third-party advertising technology partnerships
• Experience driving clarity and growth in fast-paced, dynamic digital advertising environments; retail media experience preferred
• Demonstrated ability to manage system integrations, data quality, and workflow automation while translating business objectives into clear technical requirements and process improvements
• Experience developing business and product requirements and end-to-end workflow documentation, translating business needs into actionable technical solutions
• Troubleshooting data/technical issues to support engineering in identifying root cause

Responsibilities

• Lead LMN to align priorities with Product, Engineering and Marketing
• Translate business and operational requirements into scalable system framework and BRDs
• Define and champion the strategic vision for Lowe’s Media Network (LMN) systems and platforms
• Oversee design, enhancement, and full integration of LMN’s advertising technology ecosystem
• Direct the creation of system frameworks and BRDs translating objectives into technical specs and optimized flows
• Ensure LMN’s systems architecture aligns with Lowe’s enterprise infrastructure
• Serve as the senior liaison between LMN, Product, Engineering, and Marketing, driving alignment on roadmaps and delivery
• Partner with Product Management and Engineering to define functional requirements and drive technology innovation
• Establish and refine end-to-end workflow models for scalability and accountability
• Identify and lead automation and AI opportunities to increase efficiency
• Champion a media-first, tech-enabled mindset across internal teams

Skills

Adtech systems

People leadership

BRD drafting

Data quality

Automation

Education

Bachelor's degree (or equivalent)

Tools

CRM systems

Order management

DSPs

Job description

Innovate Remotely

This position is fully remote, allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.

Your Impact

The Director Adtech Systems and Platforms Lowe’s Media Network (LMN) defines and oversees the strategic roadmap for technology systems and platforms that support Lowe’s retail media operations. This role drives scalable and integrated platform capabilities across onsite, offsite, social, and in-store channels in partnership with Product, Engineering, Data, and Enterprise Technology teams. The Director serves as the bridge between the Lowe’s Media Network business, Technology teams, and other Marketing Technology Operations stakeholders across the enterprise to ensure end-to-end advertising systems and tools—spanning onsite, offsite, social, and in-store channels—are designed for optimization, automation, and accelerated growth across both the Lowe’s Media Network and the broader Lowe’s Marketing organization. The role leads a small but agile team that translates operational requirements into scalable systems and tools, including Customer Relationship Management systems, Order Management Systems, Demand-Side Platforms, and related technologies, enabling seamless campaign execution and optimization, data activation, and delivery of revenue and campaign insights.

What You Will Do

• Serve as the LMN business lead to Product, Engineering and the broader Marketing organization—ensuring alignment on priorities and go-to-market timelines.
• Translate business and operational requirements into scalable system framework and technical specifications through Business Requirement Docs (BRD), which may include but not limited to use cases, process flows and business impact
• Define and champion the strategic vision for Lowe’s Media Network (LMN) systems and platforms, ensuring alignment with enterprise priorities and advancing integration and automation in partnership with Product, Engineering, and other senior cross-functional leaders.
• Provide oversight for the design, enhancement, and full integration of LMN’s advertising technology ecosystem—including customer relationship management tools, campaign management and trafficking systems, audience targeting capabilities, and reporting platforms to enable seamless, automated, and scalable operations.
• Direct the creation of system frameworks and Business Requirement Documents (BRDs) that translate LMN’s strategic and operational objectives into clear technical specifications, optimized process flows, and measurable business impact.
• Ensure LMN’s systems architecture is fully aligned with Lowe’s enterprise infrastructure to strengthen interoperability, safeguard data quality, and improve operational efficiency across the organization.
• Serve as the senior liaison between LMN, Product, Engineering, and Marketing, driving alignment on priorities, product roadmaps, and go-to-market delivery to support business growth and advertiser performance.
• Partner with Product Management, business stakeholders, and Engineering to define functional requirements, validate system capabilities, and drive technology innovation that advances workflow automation, optimizes data pipelines, enhances reporting accuracy, and ensures readiness for new platform launches and enhancements.
• Establish and continually refine end-to-end workflow models that promote operational consistency, scalability, and cross-team accountability.
• Identify and lead the adoption of automation and artificial intelligence opportunities that increase efficiency, reduce manual effort, and future-proof LMN’s systems ecosystem.
• Champion a media-first, technology-enabled mindset across internal teams, fostering collaboration, shared goals, and integrated execution.

Minimum Qualifications

• Bachelor’s degree in Economics, Marketing, Advertising, Statistics, Engineering or Business or equivalent years of experience in lieu of education requirement, if applicable
• 10–12 years of progressive experience in digital advertising operations and advertising technology platforms
• 5+ years of people leadership experience managing multi-level, cross-functional teams
• Strong ad technical acumen and hands-on adops operational and tools experience. with the ability to collaborate effectively with Engineering and Product teams
• Proven success building and scaling complex digital advertising backend systems through in-house development and third-party advertising technology partnerships
• Experience driving clarity and growth in fast-paced, dynamic digital advertising environments; retail media experience preferred
• Demonstrated ability to manage system integrations, data quality, and workflow automation while translating business objectives into clear technical requirements and process improvements
• Experience developing business and product requirements and end-to-end workflow documentation, translating business needs into actionable technical solutions.
• Troubleshooting data/technical issues to support engineering in identifying root cause

Preferred Skills/Education

• Experience leading quality assurance for product and system enhancements and releases in partnership with cross-functional stakeholders, including Sales, Revenue Operations, and Advertising Operations

Pay Range: $133,200.00 - $222,500.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe’s hourlyremoteassociates cannot reside in Alaska, California or Hawaii. Lowe’s salariedremoteassociates cannot reside in Alaska or Hawaii.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE®100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540branches and 120distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visitLowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance,and the California Fair Chance Act.

Lowe’s believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe’s employees; and adhering to and monitoring compliance and safety guidelines.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.