Director, Ad Operations

Raptive; United States; On-site; USD 135,000 - 170,000; Full time

Job summary

Raptive is seeking an Advertising Operations Director to lead a team of ad traffickers, leveraging Placements.io and Google Ad Manager to meet campaign KPIs. The role collaborates with Direct Sales and optimization teams to improve process efficiency and ensure timely invoicing and adherence to ad specs.

The ideal candidate has 5+ years in ad operations, strong Excel and measurement tool proficiency, and a BA/BS degree. Raptive values diversity and collaboration across creative platforms.

Qualifications

• 5+ years of experience using GAM.
• Excellent knowledge of Microsoft Excel.
• Experience with viewability, in-demo and brand-safety measurement tools.
• Knowledge of creative tags, iframes, VAST.
• Experience working with sales personnel under tight deadlines.
• Detail-oriented, organized and process-driven.
• Strong oral and written communication skills.
• BA/BS degree.

Responsibilities

• Provide best in class service to the Direct Sales department and their advertising clients.
• Manage a team of four ad trafficking employees and contractors.
• Monitor and optimize all digital ad campaigns to ensure KPIs are met.
• Diagnose and troubleshoot campaign anomalies and performance issues.
• Identify opportunities to improve operational processes and increase efficiency using AI and other methods.
• Perform availability forecasts.
• Reconcile first-party ad server and third-party delivery.
• Oversee the process to invoice advertising clients each month.
• Maintain ad specifications and guidelines.

Skills

GAM

Excel

Viewability tools

Brand-safety tools

Creative tags/iframes/VAST

Sales coordination

Detail-oriented

Communication

Education

BA/BS degree

Tools

Placements.io

Google Ad Manager

Celtra

JavaScript

HTML

CSS

Job description

Would you like to help 6000+ content creators achieve their dreams of running independent, successful web sites and mobile apps? Would you like to be part of a vibrant ad operations team? Are you initiative-taking?

Raptive is seeking an Advertising Operations Director to report to the VP, Revenue & Sales Operations. The Ad Ops Director will oversee a team of ad traffickers who use Placements.io (PIO) and Google Ad Manager (GAM). The Director will work closely with the Direct Sales to ensure all campaign objectives are met. The ideal candidate is a digital advertising enthusiast with a high attention to detail and exceptional organizational skills.

What you'll be doing

• Provide best in class service to the Direct Sales department and their advertising clients

• Manage a team of four ad trafficking employees and contractors

• Monitor and optimize all digital ad campaigns to ensure KPIs are met

• Diagnose and troubleshoot campaign anomalies and performance issues

• Identify opportunities to improve operational processes and increase efficiency using AI and other methods

• Perform availability forecasts

• Reconcile first-party ad server and third-party delivery

• Oversee the process to invoice advertising clients each month

• Maintain ad specifications and guidelines

The skills and experience you’ll bring to the job

Required

• 5+ years of experience using GAM

• Excellent knowledge of Microsoft Excel

• Experience with viewability, in-demo and brand-safety measurement tools

• Knowledge of creative tags, iframes, VAST, etc.

• Experience working with sales personnel under tight deadlines

• Detail-oriented, organized and process-driven

• Strong oral and written communication skills

• BA/BS degree

Preferred

• 7+ years of ad operations experience at a digital publisher

• Proficiency in Placements.io

• Familiarity with the digital advertising ecosystem and programmatic media buying

• Google Campaign Manager, Celtra, JavaScript, HTML and CSS

About Raptive

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. For advertisers, Raptive provides a direct path to premium creator environments, high-impact creative capabilities, and scaled access to trusted content that drives meaningful consumer attention, engagement, and results. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has driven $4 billion to it's partners. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2025-2026.

The base salary range for this position is $135,000-$170,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.

For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.