Director, Acquisition Marketing

Randstad Enterprise; New York (NY); Hybrid; USD 130,000 - 175,000; Full time

Job summary

A leading luxury beauty brand seeks a Director of Acquisition Marketing for a 4-month contract with potential for permanent placement. The role revolves around driving customer acquisition through innovative marketing strategies across various channels, requiring exceptional analytical skills and considerable marketing expertise.

Qualifications

• Minimum of 5-7 years in growth marketing.
• Strong experience with Meta, TikTok, Snap advertising.
• Expertise in developing testing strategies.

Responsibilities

• Lead strategy and execution of Paid Search and Social campaigns.
• Analyze performance metrics and provide performance reports.
• Manage Affiliate marketing strategies to drive traffic.

Skills

Paid Search

Social Media

Affiliate Marketing

Data Analysis

Job description

2 days ago Be among the first 25 applicants

This range is provided by Randstad Enterprise. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65.00/hr - $70.00/hr

Our client, a leader in luxury beauty, is looking to bring on a Director of Acquisition Marketing. This is a 4 month contract role with the potential to convert to perm/FTE with the client.

The ideal candidate must be willing to come into their NYC offices on a hybrid schedule, 2 days per week.

The team is looking for someone with Paid Search, Social, and Affiliate experience.

DESCRIPTION:

The Director of Acquisition Marketing will be responsible for meeting brand growth objectives by developing and executing strategies to acquire new customers to our brand.com sites.

They will lead the Affiliate programs and partnerships as well as lower funnel Paid Search & Social programs and media agency relationship on behalf of the North America E-Commerce Team. The position needs to have an in-depth understanding of SEM and how to drive e-commerce sales through effective and cost-efficient marketing programs.

The position requires a combination of analytical, strategic and creative thinking to manage revenue goals while staying ahead of rapidly changing industry and channel trends.

The Director will work directly with the brand Online leads and VP of E-Commerce to create and execute strategic plans that drive measurable growth, continuously analyzing and improving campaign results, driving customer acquisition and increasing conversion through Branded ROI and incrementality focused programs.

Reports to the VP.Works closely with Consumer Engagement, Digital Catalyst, Creative, Production, Customer Service, Corporate Partners and 3rd party Vendors.

RESPONSIBILITIES:

Paid Search & Social:

• Lead the strategy and execution of lower funnel Paid Search and Social campaigns across the portfolio of brands in partnership with our agencies.
• Monitor, track and report on campaign performance on an ongoing basis while at the same time focusing on the competitive trends adjusting spend as necessary. Present key insights and performance reports to the larger growth marketing team, brand stakeholders, and leadership.
• Manage day-to-day communications with agency partners and internal stakeholders, ensuring cross-channel visibility, coordination, and a thorough understanding of the marketing calendar.
• Manage POs, Invoices and A&P within each brand P&L
• Optimize programs and creative to ensure highest volume of incremental sales return
• Full Funnel media planning in partnership w/ Consumer Engagement
• Forecast revenue & traffic goals to meet brand targets
• Develop and lead comprehensive testing roadmaps across channels to continuously identify opportunities for new customer acquisition, growth, incrementality and optimization. Scale successful findings and strategies across multiple brands.
• Regularly update internal teams, brand leaders, and leadership on channel education, performance, trends, and opportunities, while maintaining a strong sense of ownership and accountability for results.
• Partner with NA Growth team on ongoing performance & optimizations to utilize across the funnel to drive engagement & ROI.
• Manage necessary data for online reporting and database maintenance.

Affiliate Marketing

• Lead and execute comprehensive Affiliate marketing strategies to drive traffic, acquire new customers, and increase sales across all brands within the beauty and cosmetics segment.
• Lead the identification, recruitment, and onboarding of high-quality Affiliate partners aligned with our brand values and target audience.
• Collaborate with cross-functional teams to align Affiliate marketing initiatives with broader business objectives and promotional campaigns.
• Help manage the affiliate marketing budget effectively, allocate resources efficiently, and prioritize initiatives to achieve maximum ROI.
• Cultivate and maintain strong relationships with key stakeholders, including Affiliate partners, agency and platform account managers, NA online business operations and internal brand.com online teams to drive collaboration and mutual success.
• Stay updated on industry trends, best practices, and emerging partners in affiliate and influencer marketing to identify new opportunities and remain competitive in the beauty space.

Online Analytics & Reporting

• Analyze performance metrics, track KPIs, and provide regular reports to assess the effectiveness of Affiliate marketing activities and optimize performance and commission strategy. Provide updates and actions to brands and leadership.
• Create revenue forecasts on a daily/monthly/yearly level that are rooted in current and historical trends and key performance indicators (traffic, revenue, AOV, CVR).
• Forecast New Customer Acquisition Targets to reach revenue targets.
• Data collection for daily/weekly/monthly reporting on sales, traffic and customer behavior. Compile reports with key learnings and a summary of recommendations.

MINIMUM QUALIFICATIONS:

• Minimum of 5-7 years in growth marketing with a focus on acquisition channels with at least 3 years of hands-on, real-time execution and campaign management experience.
• Strong experience with advertising on Meta, TikTok, Snap, and Pinterest, as well as up and coming social platforms.
• Strong understanding of affiliate marketing principles, strategies, and best practices.
• Strong proficiency in data analysis and the ability to interpret performance metrics to drive actionable insights and recommendations.
• Experience working in partnership with external agencies to execute and optimize acquisition strategies and paid media campaigns.
• Proven experience in managing channel budgets, as well as setting and achieving growth targets.
• Expertise in developing testing strategies (A/B testing, creative testing, etc.) and applying findings across multiple campaigns.
• Experience negotiating partnership deals with various payment models (CPA, CPM, CPL, CPC, etc).
• Excellent written and verbal communication skills, with the ability to present data insights clearly to non-technical stakeholders.
• Highly organized with a strong attention to detail, capable of managing multiple campaigns and projects in a fast-paced environment.
• Experience in a fast-paced ecommerce environment with a deep understanding of beauty or consumer product marketing a plus.
• Highly collaborative and able to work cross-functionally with various teams (creative, data, finance, etc.).
• Self-motivated with the ability to manage multiple tasks and priorities efficiently.
• Results-driven with a passion for scaling new customer acquisition.
• Ability to thrive in a dynamic, fast-paced environment.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Retail Luxury Goods and Jewelry

Referrals increase your chances of interviewing at Randstad Enterprise by 2x

Sign in to set job alerts for “Marketing Director” roles.

New York City Metropolitan Area $130,000.00-$175,000.00 2 weeks ago

New York, NY $160,000.00-$190,000.00 1 week ago

Assistant Vice President, Brand Marketing

New York, NY $170,000.00-$190,000.00 2 days ago

Marketing Director/Director of Commercial Brand Strategy

Brooklyn, NY $150,000.00-$175,000.00 3 days ago

Director, Global Head of Brand Marketing - Facebook

New York, NY $227,000.00-$296,000.00 2 weeks ago

New York, NY $200,000.00-$230,000.00 3 days ago

New York, NY $170,000.00-$200,000.00 2 days ago

New York, NY $296,000.00-$356,000.00 5 days ago

Director of Brand Partnerships, Events & PR - Iconic DTC Brand

New York, NY $100,000.00-$160,000.00 6 days ago

Director, Global Brand Strategy & Consumer Engagement

New York, NY $160,000.00-$200,000.00 3 days ago

New York, NY $232,130.00-$290,162.00 1 week ago

New York City Metropolitan Area 4 days ago

Senior Vice President, US Marketing (NARS)

New York, NY $244,463.00-$366,694.00 5 days ago

New York, NY $200,000.00-$225,000.00 2 days ago

New York, NY $150,000.00-$170,000.00 1 week ago

Senior Director of Sports & Creative Marketing

New York, NY $115,000.00-$130,000.00 5 days ago

Director, Integrated Marketing & Planning

New York, NY $130,000.00-$150,000.00 2 days ago

Director, Strategic Marketing Initiatives

New York, NY $152,400.00-$253,800.00 5 days ago

New York, NY $70,000.00-$80,000.00 2 weeks ago

New York, NY $227,000.00-$296,000.00 5 days ago

New York, NY $160,000.00-$190,000.00 6 days ago

New York, NY $140,000.00-$170,000.00 5 days ago

Director, Social Media, Content & Community

Senior Director of Digital - Vibrant Experiential Brand - NYC

New York, NY $120,000.00-$170,000.00 1 week ago

Associate Director, Digital Marketing - Alamo

New York, NY $70,000.00-$80,000.00 2 weeks ago

New York, NY $136,416.00-$182,736.00 2 days ago

New York, NY $170,000.00-$182,000.00 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.