Director, 1P Direct to Consumer Commerce and Performance Marketing

Google LLC; San Francisco (CA); On-site; USD 264,000 - 366,000; Full time

Job summary

Google LLC seeks a senior marketing leader in San Francisco to craft and drive the Direct-to-Consumer strategy for Google Store, connecting premium 1P hardware with high-margin digital services and subscriptions.

You will manage large multi-market budgets, lead cross-functional teams, and push innovative campaigns that blend digital experiences with physical retail presence. Strong leadership and data-driven decision-making are essential.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 15 years of experience in marketing with focus on premium retail e-commerce, DTC digital storefronts, and performance marketing.
• 8 years of people management experience, leading cross-functional digital teams in global markets.
• Experience managing multi-million dollar performance marketing budgets, P&Ls, or direct revenue-influencing digital commerce functions ($500M+).

Responsibilities

• Define and execute the global DTC commercial marketing strategy for Google Store and native Owned & Operated digital surfaces, driving customer acquisition, digital traffic, and conversion to influence $1B+ in annual direct commerce revenue.
• Direct digital flagship storefront strategy, visual merchandising, and campaign architecture across global markets, elevating Google Store as a premium retail destination.
• Lead web UX experimentation, automated merchandising tools, personalization engines, and purchase funnel optimizations to maximize conversion rates, AOV, and CLV.
• Architect consumer-facing merchandising and storytelling strategies for an expanding retail catalog, integrating 1P hardware with curated premium lifestyle accessories and high-margin digital subscriptions/services.

Skills

Marketing leadership

DTC ecommerce

Performance marketing

Global markets experience

Education

Bachelor's degree or equivalent

Job description

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 15 years of experience in marketing, with a focus on premium retail e-commerce, Direct-to-Consumer (DTC) digital storefronts, and performance marketing (e.g., leading consumer brands, premium retail/beauty/lifestyle, or consumer electronics).
• 8 years of people management experience, leading cross-functional digital teams in global markets.
• Experience managing multi-million dollar performance marketing budgets, commercial P&Ls, or direct revenue-influencing digital commerce functions ($500M+).

Preferred qualifications

• Experience deploying marketing technology and AI-assisted marketing automation workflows.
• Strong executive leadership, communication, and cross-functional people skills.
• Proven track record scaling a premier DTC e-commerce business while seamlessly connecting digital journeys with physical retail manifestations and connected O2O customer experiences.
• Deep expertise in digital visual merchandising, catalog assortment expansion, and driving attach for high-margin digital services and subscriptions.
• Demonstrated mastery of conversion rate optimization web UX experimentation, customer analytics, and site personalization engines.
• Deep background in modern incrementality-first paid media attribution, full-funnel demand generation, and advanced CRM/lifecycle retention clienteling.

About the job

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $264000 - $366000 (USD) + 30% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Define and execute the global Direct to Consumer (DTC) commercial marketing strategy for Google Store and native Owned & Operated (O&O) digital surfaces, driving customer acquisition, digital traffic, and conversion to influence $1B+ in annual direct commerce revenue.
• Direct digital flagship storefront strategy, digital visual merchandising, and promotional campaign architecture across global markets, elevating Google Store into a premium retail destination.
• Lead web UX experimentation, automated merchandising tools, personalization engines, and purchase funnel optimizations to maximize conversion rates, average order value, and customer lifetime value.
• Architect consumer-facing merchandising and storytelling strategies for an expanding retail catalog, integrating 1P hardware with curated premium lifestyle accessories and high-margin digital subscriptions/services.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .