Direct Response Web Designer

Zacks Investments; Chicago (IL); On-site; USD 60,000 - 90,000; Full time

Job summary

Zacks Investment Research in Chicago, IL seeks a persuasive direct-marketing web designer with 4+ years of experience to join the Zacks.com business unit. You will design online ads, emails, landing pages and videos to drive subscription actions, translating copy into visuals and collaborating with a large marketing team.

Role involves working with copywriters and managers on large campaigns and smaller quick-turn projects.

Qualifications

• Excellent persuasive design skills with professional appeal.
• Ability to hand-code, standards-compliant HTML and CSS.
• Proficiency with standard design software.
• Deliver projects on-time.
• Detail oriented.
• Generate creative ideas in a highly-interactive environment.
• Ability to manage multiple projects and timelines.
• Excel in a team environment and communicate clearly.

Responsibilities

• Creating ads, emails, landing pages, videos and other marketing materials that beat controls.
• Work with copywriters and marketing managers to produce timely collateral.
• Generate new ideas based on research, best practices and tests.
• Produce and expand campaigns while maintaining core creative.
• Be compelling and persuasive.

Skills

Persuasive design

HTML & CSS hand-coding

Proficiency with design software

Deadline-driven

Team collaboration

Education

BA/BFA in graphic design/commercial art

Tools

Adobe Creative Suite

Job description

Zacks Investment Research was formed in 1978 to provide independent research and analysis to the both institutional and individual investors. Our Internet Group has been in the forefront of helping individuals become more successful investors with valuable research tools and commentary on our main website:www.Zacks.com.

Job Description

We are seeking a persuasive direct-marketing web designer with four or more years of experience to join our team at Zacks Investment Research. You'd be part of our Zacks.com business unit based in Chicago, IL that is experiencing tremendous growth.

Job Description: Compel intelligent, stock-savvy investors to take immediate action by subscribing to our investment research services via designing online ads, emails, landing pages, and videos that are constantly tested and improved -- where controls are created to be beaten. We will need you to work closely with our copywriters and translate their winning copy into visuals that drive response. You will also be working with the expansive marketing team to ensure messages get out on time. We will rely on your experience and judgment to assist in large marketing campaigns, as well as handling smaller projects that require a quick turnaround. We'll be leaning on your skills to help us meet our goals.

Responsibilities

• Creating fantastic ads, emails, landing pages, videos, and other marketing materials that beat our controls.
• Working directly with our team of copywriters and marketing managers to produce awesome marketing collateral in a timely fashion.
• Generating new ideas and innovations based on sound research, best practices, and measurable tests
• Producing and expanding existing campaigns, while maintaining the core creative
• Being compelling and persuasive

Job Qualifications

• Excellent persuasive design skills with professional appeal.
• Ability to hand-code, standards-compliant HTML and CSS.
• Proficiency with standard design software.
• Deliver projects on-time
• Detail oriented.
• Generate creative ideas in a highly-interactive environment.
• Ability to manage multiple projects and timelines
• Excel in a team environment and be able to communicate clearly with your peers.
• Familiarity with basic concepts of investing and finances
• Familiarity with direct response marketing.

Education and Experience

BA/BFA (or equivalent experience) in graphic design/commercial art.

4+ years related professional experience in design and marketing.

Compensation: Salary and bonus plan will be offered commensurate with experience.

Qualifications

BA/BFA (or equivalent experience) in graphic design/commercial art.

4+ years related professional experience in design and marketing.

Ability to hand-code, standards-compliant HTML and CSS.

Additional Information

All your information will be kept confidential according to EEO guidelines.