Direct Response Manager

KIND; United States; Remote; USD 76,000 - 94,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Pre-tax flexible spending account (FSA

Pre-tax transit and parking spending

Employer-paid life insurance

Employer-paid short/long-term disable

Job summary

KIND, a global leader protecting unaccompanied and separated children, seeks a Direct Response Manager to grow annual giving under $1,000 and manage multi-channel fundraising campaigns. You will partner with marketing, leadership, and agencies to drive donor acquisition, renewal, and advocacy while ensuring brand consistency and strong data-driven decision making.

The role reports to the Chief Development Officer and is fully remote within the United States.

Qualifications

• Bachelor's degree required; fluent in English.
• Minimum 5 years of direct response fundraising experience.
• Experience with rapid response, email marketing, and multi-channel donor programs.
• Proven data-driven decision maker using analytics to guide digital goals.
• Familiarity with CRMs and donation processing platforms (Salesforce, Engaging Networks, WordPress).

Responsibilities

• Lead planning and implementation of a comprehensive fundraising and engagement program to grow annual support from donors under $1,000.
• Collaborate with a marketing agency and vendors to execute donor campaigns, monthly giving, and advocacy.
• Review final drafts of emails and donation pages for quality and brand alignment.
• Coordinate with leadership and major gifts to identify and hand off qualified donors and develop email plans.
• Audit digital fundraising collateral to refresh messaging and improve UX and relevance.
• Oversee content review across departments and track approvals in Asana.

Skills

Fluent English

Direct response fundraising

Multichannel fundraising

CRM experience

Email marketing

Data-driven

Stakeholder management

Education

Undergraduate degree

Tools

Salesforce

Engaging Networks

WordPress

Job description

About KIND

Kids in Need of Defense (KIND), launched in 2008, is a global leader in the protection of unaccompanied and separated children. KIND centers the needs, rights, and voices of children migrating alone in search of safety. Through a holistic approach, we combine legal services, advocacy, and partnerships across the private sector, philanthropy, government, and civil society to advance protections for unaccompanied and separated children. We work to ensure that migration systems recognize these children first and foremost as children.

Position Summary

KIND seeks a Direct Response Manager to develop and project manage the KIND fundraising and engagement program. This position will plan and implement a comprehensivefundraising and engagement program to aggressively grow annual support from donors with a giving level below $1,000, including sustainer giving.

In collaboration with a marketing agency, as well as both internal and external partners, the individual will developthe direct marketing and creativestrategies as well as lead the implementation ofcampaigns to drive fundraising and advocacy consistent with KIND’s brand.

This position is currently reporting to the Chief Development Officer.

This is a remote position based from any location in the U.S.

This position is contingent upon continued funding.

Essential Functions

• Lead in the planning and implementation of a comprehensive fundraising and engagement program to aggressively grow annual support from donors with a giving level below $1,000, including sustainer giving.
• Manages and collaborates with a marketing agency and other external vendors to execute donor cultivation, renewal, and solicitation campaigns, monthly giving, donor acquisition and stewardship, and digital advocacy efforts through channels like digital advertising, email, direct mail, SMS, and any other new channels as needed as part of this program. This includes ensuring the work is aligned with organizational objectives and agreed-upon deliverables.
• Serves as the final reviewer on all final drafts of emails, donation pages, and other digital collateral before launch, providing quality assurance checks to ensure content is error free and consistent with KIND’s expectations.
• Coordinateswith leadership and major gifts officers toidentifyandhand off qualified donors and act as astrategic partner with the individual giving team to develop email marketing plans that support teamobjectives.
• Oversees regular audits of digital fundraising collateral to ensure evergreen content is continually monitored and refreshed to ensure the best digital user experience, as well as consistency, accuracy, and relevance of messaging.
• Manage. the full content review process across multiple departments, ensuring all necessary parties provide feedback and approval on deadline for direct marketing content ahead of launch, including tracking review in Asana.
• Provides programmatic information and materials to a marketing agency and oversees final products that are produced for digital communications related to fundraising campaigning.
• Manages relationships with internal stakeholders and partners to support direct response program, including collaborating with the Communications team to drive acquisition and paid media strategy, website content, and organic social media strategy.
• Developsa framework for tracking, evaluating, andoptimizingcampaign performance and engagement metrics and analyze and incorporate data into recommendations and plans.
• Analyzesdata analytics to support decision-making in real-time and for longer-term sustainable growth along the donor pathway, including list growth and engagement as well as fundraising metrics.
• Focuses on current best practices and new emerging fundraising and advocacy technologies, including online giving functionality, grassroots advocacy, email solicitations, social media, and crowdfunding.
• Providesinput on income and expense budgets; review and approve vendor invoices.
• Other duties, tasks, and projects as assigned.

Qualifications and Requirements

• Undergraduate degree required.
• Must be fluent in English.
• Minimum of 5 years of experience in direct response fundraising at a non-profit or marketing agency.
• A clear passion for KIND’s mission at a time when our work to protect the legal rights and well-being of unaccompanied children has never been more necessary.
• Demonstrated experience with rapid response, email marketing, list building, writing and editing, and building a multi-channel donor experience.
• Data-driven decision-maker who uses analytics and data to guide strategic decisions that align with digital goals, objectives, and initiatives.
• Prior experience with CRMs, donation processing platforms, advocacy, and email marketing platforms. KIND’s ecosystem includes Salesforce, Engaging Networks, and WordPress.
• Exceptional interpersonal, communication (verbal and written), and diplomatic skills, with the ability to engage effectively and respectfully with individuals from diverse cultural and professional backgrounds.
• Highly organized and detail-oriented, with a strong ability to prioritize tasks, manage timelines, and track information systematically; consistently meets deadlines and follows through on inquiries, with a hands-on, proactive work ethic.
• Proven track record of driving results by setting and achieving ambitious goals; combines strategic, analytical, and critical thinking skills with a strong data-driven approach to decision-making and performance.
• Adaptable and resilient, with the ability to remain flexible and responsive in fast-paced, high-pressure environments such as rapid response fundraising.
• Skilled at managing numerous active relationships simultaneously through organized, transparent, and consistent communication; recognized for reliable follow-up and maintaining accountability across teams and stakeholders.
• Working knowledge of Microsoft Office Suite (such as Teams, Excel, etc.).
• Ability to work collaboratively and multi-task in our KIND environment, managing numerous priorities and emerging opportunities.
• Ability to multitask and work with a sense of urgency in a dynamic, fast-paced environment.
• Committed to practicing and supporting wellbeing and a work-home life balance.
• Experience working and communicating in a remote environment preferred but not required.

$75,515.71 - $94,349.64 a year

Our Benefits

• Medical, dental, and vision insurance with KIND paying 100% of the employee only portion of the premium for one of the three medical plan options, dental, and vision.
• Pre-tax flexible spending account (FSA) for both medical and dependent care.
• Pre-tax transit and parking spending account.
• Employer-paid life insurance and accidental death and dismemberment insurance.
• Employer-paid short and long-term disability insurance.

For a complete list of benefits, please click here.

Our Focus on Wellness

KIND recognizes that our ability to help our clients starts with helping our team members. KIND has prioritized wellness for employees through Mindfulness and Wellness Trainings, Wellness Platforms, Employee Assistance and Resilience Programs, Time Away and Office Wellness Activities.

For more information regarding our Wellness initiatives please visit this link.