Direct Response Copywriter (VSLs)

Eyeball Factory; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Eyeball Factory in the United States is seeking a results-driven direct response copywriter to craft long-form VSL scripts for health, wellness, supplements, and skincare clients. You will mine VoC data, build hooks and offers, and iterate based on performance.

You will collaborate with a video team to ensure the script translates to production, write ad scripts and landing copy, and test drafts quickly in a remote, EST-overlapping role with base salary plus performance bonus.

Qualifications

• Proven DR copy experience with paid traffic.
• Wrote VSL scripts that went live.
• Samples with measurable results available.
• Daily use of Claude/ChatGPT in workflow.
• Remote work with EST overlap

Responsibilities

• Write end-to-end VSL scripts: hook, lead, story, offer, close.
• Create variations for hooks and angles.
• Collaborate with video team to preserve production intent.
• Extract language from reviews and VoC data for copy.

Skills

Direct response

VSL copywriting

Portfolio

Research skills

AI tools

Tools

Claude

ChatGPT

Job description

Eyeball Factory is a performance marketing and creative agency for DTC brands in health, wellness, supplements, and skincare. We produce the full funnel — ads, advertorials, and VSLs — measured in one thing: sales from cold traffic. The founders have built and exited their own e-commerce brands and write copy themselves; you'll be working with people who know the craft.

The role

You will write video sales letter scripts for our clients — 3 to 10 minute VSLs that run as paid traffic and carry the whole funnel. Hooks, leads, unique mechanisms, proof stacks, offers, closes. Plus the shorter formats around them: ad scripts, advertorials, and landing copy when needed.

This is a craft role. You'll work from real customer research and VoC data, study winning VSLs in the niche, and iterate based on what the ad account says — not what feels clever. Your copy gets produced, launched, and measured within weeks.

Remote · Full-time · US (EST) working-hours overlap required · Base salary + performance bonus

Who you are

• A student of direct response. You've studied the greats — you know what a lead is, why the mechanism matters, and how an offer is built. Hopkins, Sugarman, Halbert, Agora-style structure — this is your world.
• Hook-obsessed. You know the first 15 seconds decide everything, and you write 20 hooks to find the one.
• Research-driven. Your copy starts in customer reviews, forums, and VoC data — not in your imagination.
• Numbers-aware. You want to see hold rates, CTRs, and conversion data on your own work, and you revise based on them.
• AI-native. You use Claude, ChatGPT, and similar tools daily to research, draft, and iterate — while keeping the judgment human.
• Fast and coachable. You ship drafts quickly, take direct feedback without ego, and revise fast.

What you'll own

VSL scripts

• Write VSL scripts end to end: hook, lead, story, mechanism, proof, offer, close.
• Write variations: new hooks and leads on winning bodies, new angles for new audiences.
• Work with our video team so the script survives production intact.
• Mine reviews, surveys, forums, and competitor funnels for the language customers actually use.

Supporting formats

• Ad scripts and static ad copy congruent with the VSL.
• Advertorials and landing copy when the funnel needs them.

Iteration

• Review performance with the media buying team: where viewers drop, what converts.
• Treat every launch as a test — log learnings so the next script starts smarter.

Must-haves

• Experience — Proven direct response copy experience with work that ran as paid traffic
• VSLs — Have written VSL scripts (or equivalent long-form sales copy) that went live
• Portfolio — Samples you can share and results you can speak to
• AI — Daily use of Claude, ChatGPT, or equivalent in your workflow
• Availability — Remote, with working hours that overlap US Eastern Time (EST)

Nice to have

• Health, wellness, supplements, or skincare niche experience
• Advertorials, listicles, and quiz funnels
• Awareness of Meta/TikTok compliance for health claims

This is not for you if

• You write 'brand copy' and call it direct response.
• You've never watched a VSL all the way through, taking notes.
• You defend a draft instead of testing it.
• You need a week for a first draft.

Your first 90 days

• 0–30 — Deep in the research docs; first hooks and ad scripts live; first VSL drafted
• 31–60 — First full VSL produced and running; iterating on drop-off data
• 61–90 — Owning VSL output across clients; your scripts beating the controls they replaced