Direct Response Copywriter — Remote, Conversion-Driven

Truvani; Philadelphia (Philadelphia County); Remote; USD 75,000 - 105,000; Full time

Benefits offered by this job

Remote work stipend

Health benefits after 60 days

401(k) with employer matching

Paid time off and holidays

Paid family leave

Education stipend

Store credit

Job summary

Truvani is hiring a Direct Response Copywriter to write ad copy, hooks, scripts, and campaigns that turn strangers into customers across Meta, YouTube, email, and social. You’ll work with our Senior Creative Strategist and in-house team, taking a brief from concept to a finished, publish-ready script in your own voice.

You are curious about why people buy and can explain why a piece of copy works. You have 3+ years of copywriting experience, deep knowledge of direct-response and consumer

Qualifications

• 3+ years of copywriting experience with paid channels.
• Applied knowledge of direct-response and consumer psychology principles.
• Translate long-standing direct-response principles into short-form content for today’s feeds.
• Excellent writing, storytelling, and editing with brand voice.
• Portfolio of 2–3 copy pieces with performance results.
• Able to manage multiple campaigns across projects without losing coherence.
• Experience in health, wellness, or CPG is a strong plus.
• Based in the United States and able to work core U.S. business hours.

Responsibilities

• Write ad copy, hooks, scripts for Meta, YouTube and paid channels from concept to finished asset.
• Own ad concepts from idea to execution, briefing designers and editors and coordinating with creators.
• Write email campaigns, social captions, product copy, and other brand content.
• Protect the voice by maintaining Truvani's brand across all copy.
• Collaborate with designers, video editors, and marketing teams to hit deadlines.
• Test and iterate using performance data and customer feedback to improve messaging.
• Stay sharp on direct-response trends and competitive advertising.

Skills

Copywriting

Direct-response

Consumer psychology

Editing

Portfolio pieces

Campaign management

Health/CPG experience

Job description

Truvani is hiring a Direct Response Copywriter to write ad copy, hooks, scripts, and campaigns that turn strangers into customers across Meta, YouTube, email, and social. You’ll work with our Senior Creative Strategist and in-house team, taking a brief from concept to a finished, publish-ready script in your own voice.

You are curious about why people buy and can explain why a piece of copy works. You have 3+ years of copywriting experience, deep knowledge of direct-response and consumer