Direct Response Copywriter

PESI

Eau Claire (WI)

Hybrid

USD 60,000 - 80,000

Full time

14 days+

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Job summary

A leading educational organization based in Eau Claire, Wisconsin is seeking a Director of Human Resources, Employee Relations & Talent Acquisition. This full-time role focuses on direct response marketing and requires strong copywriting skills. Ideal candidates have at least 2 years of experience and a college degree in Marketing. Responsibilities include crafting compelling offers, analyzing market data, and driving sales through effective copy.

Qualifications

2+ years’ experience in direct response marketing/copywriting.
Proven track record of producing successful marketing assets.
Portfolio with samples required.

Responsibilities

Write and develop compelling offers to drive purchases.
Leverage data trends for marketing strategy.
Measure campaign performance to refine marketing efforts.

Skills

Direct response marketing

Copywriting

Data analysis

Creativity

Education

College Degree in Marketing or related field

Job description

Director of Human Resources, Employee Relations & Talent Acquisition

What We Do:

PESI is the world’s leading provider of continuing education for mental health, healthcare, and rehab professionals. Our conferences and courses are attended by more than 600,000 clinicians each year.

With a fast-growing presence in both national and international markets, we offer dynamic professional development opportunities and partner with some of the most influential voices in mental health and personal growth — including Brené Brown, Bryan Stevenson, Tony Robbins, Taraji P. Henson, Alanis Morissette, Malcolm Gladwell, Bessel van der Kolk, and Daniel Siegel.

We’re currently seeking a full-time, direct response marketer who thrives on writing high-converting, long-form sales page copy. This is a 40-hour-a-week (in-person or remote) role for a serious, committed writer — not a side hustle or part-time gig. If you live and breathe persuasive copy and love using words to make a meaningful impact, we want to meet you.

What you will be doing…

Get ready to step into the inner circle of global leaders in mental health education. As a direct response marketer with PESI, you’ll be joining our mastermind training developers to bring the world’s most advanced mental health clinical training programs to market.

As a skilled pitch master, you’ll work side-by-side with the program development team to create exceptional written offers that awaken clinician interest, powerfully position our world-class trainings, and develop a strong emotional tie that produces immediate sales and leads.

If your heroes include iconic pitchmen such as Jeff Walker, Anthony Sullivan, Marie Forleo, Billy Mays, Richard Simmons, Ron Popeil, and Amy Porterfield, we should talk.

Your copy will take center stage:

Your copy will power campaigns across 12 specialized brands — putting your work directly in front of millions of mental health, rehab, and healthcare professionals every single week.
Get seen in over 1.1 million inboxes through our engaged email lists — with over a million (and growing) highly targeted professionals in mental health, healthcare, and rehab.
Your work will help fuel 3000+ campaigns and 1.1 billion emails annually

What You Will Be Doing: (responsibilities)

Write and develop compelling offers that build trust and drive readers to make an immediate purchase
Learn our unique copywriting recipe that has been proven to grow revenue
Leverage our years of direct response marketing and utilize past data trends and metrics to help predict offer and copy success
Use your own creative abilities and data skills to enhance and refine our proven marketing methodology
Measure and analyze marketing campaign performance to make data-driven decisions that allow you to rapidly adjust your copy to meet the needs, demands, and tastes of our audience
Confidently persuade and sell your ideas when collaborating with both internal and external parties including: subject matter experts, business partners, marketing teams, media vendors nationwide, and others.

What You Bring to the Team: (skills and requirements)

College Degree in Marketing or related field and/or relevant sales/marketing experience
2+ years’ experience in direct response marketing/copywriting
A proven track record of producing direct response marketing assets in various forms with sales-increasing performance
Portfolio with samples
The ability to craft an offer and pitch on the fly
Coachable, motivated and entrepreneurial-minded individual
Ability to work independently and remotely, as well as in a team environment

What else you should know about us:

We are an organization that loves the game of business, and we are unapologetically driven and dedicated to creating world-class educational solutions for our customers. By doing so, we get to help people around the world find comfort and healing.

We go direct and assume competence: We expect open, honest and ethical relationships both internally and externally.

We encourage you to be an entrepreneur: Our associates view their position or area as if it were their own business and make decisions accordingly.

We aim for innovation and creativity: Continuous improvement and falling forward is what facilitates our ability to meet our nonprofit mission of connecting knowledge with need.

Our headquarters are in Eau Claire, Wisconsin with employees both nationally and internationally.

PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

Seniority level