Direct Mail Program Manager — AI-Driven Campaigns

Doist; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

SoFi is seeking a strategic Direct Mail Project Manager to lead monthly Direct Mail campaigns, coordinating with Marketing Data Science and external vendors. You will translate business discussions into actionable plans, maintain project documents, and drive operational excellence across campaign workstreams.

The role emphasizes AI-enabled workflows, data-driven decision making, and scalable processes to support a fast-growing Direct Mail program.

Qualifications

• 5+ years of project management experience, preferably supporting direct mail or marketing campaigns within financial services or regulated industries.
• Experience partnering with cross-functional teams to run complex multi-channel campaigns.
• Proficient with project management platforms (e.g., JIRA) to manage cross-functional initiatives.
• Experience leveraging AI tools to improve productivity, documentation, and operational workflows.
• Advanced proficiency in Excel and Google Sheets for reporting and data analysis.

Responsibilities

• Own end-to-end project management for monthly Direct Mail campaigns, ensuring schedules, mail matrix, milestones, dependencies, and deliverables are met on time.
• Partner with Marketing Data Science to build execution schedules aligned with priorities and production timelines.
• Create, manage, and refine project plans and JIRA tickets through campaign lifecycle; ensure proper scoping and quality.
• Lead cross-functional execution by translating discussions into real-time updates to plans, timelines, and stakeholder priorities.
• Drive cross-functional accountability by coordinating approvals, tracking deliverables, and identifying risks.
• Continuously evaluate operations to identify risks and process gaps, and implement improvements for efficiency and scalability.
• Develop SOPs and operational docs to standardize direct mail execution and vendor coordination.
• Champion AI-enabled workflows to simplify processes and improve accuracy while scaling the program.
• Stay current on AI technologies and recommend tools to boost productivity and execution quality.

Skills

Project management

Cross-functional coordination

AI in workflows

Data-driven decision making

Excel/Sheets

Tableau

Education

Bachelor's degree

Tools

JIRA

Tableau

Google Workspace

Job description

SoFi is seeking a strategic Direct Mail Project Manager to lead monthly Direct Mail campaigns, coordinating with Marketing Data Science and external vendors. You will translate business discussions into actionable plans, maintain project documents, and drive operational excellence across campaign workstreams.

The role emphasizes AI-enabled workflows, data-driven decision making, and scalable processes to support a fast-growing Direct Mail program.