Staff Marketing Data Scientist, Direct Mail Analytics

SoFi; Frisco (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

SoFi is seeking a Staff Data Scientist to join the Marketing Data Science team. You will enable data-driven decisions across the Marketing organization, focusing on Direct Mail campaigns and top-tier analytics, modeling, experimentation, and measurement.

This role requires interface with marketing managers, channel owners, and third-party partners to identify opportunities for improvement and efficiency in a fast-paced environment.

Qualifications

• Bachelor's degree in a quantitative field.
• 8+ years of relevant marketing experience in financial services.
• Proficiency in SQL, Python, Tableau.
• Experience building data pipelines with Airflow, preferably in Snowflake.
• Experience with experimentation and hypothesis testing.
• Knowledge of statistical modeling or ML is a plus.

Responsibilities

• Lead end-to-end Direct Mail campaigns across products and channels.
• Manage offshore team, provide guidance and coordination.
• Collaborate with channel owners and marketing managers to optimize audiences and ROI.
• Support ad-hoc analytics and campaign requests outside BAU.
• Translate business objectives into data-driven tactics and campaigns.

Skills

SQL

Python

Tableau

Education

Bachelor's degree in CS/Math/Physics/Engineering

Tools

Airflow

Snowflake

Job description

SoFi is seeking a Staff Data Scientist to join the Marketing Data Science team. You will enable data-driven decisions across the Marketing organization, focusing on Direct Mail campaigns and top-tier analytics, modeling, experimentation, and measurement.

This role requires interface with marketing managers, channel owners, and third-party partners to identify opportunities for improvement and efficiency in a fast-paced environment.