Direct Mail Marketing Senior Manager-Remote

Mindr; Des Moines (IA); Remote; USD 112,000 - 145,000; Full time

Job summary

A leading company in responsible living is seeking a Direct Mail Optimization Senior Manager to enhance their customer acquisition through strategic direct marketing efforts. This role requires expertise in campaign management and performance analysis, with a competitive salary and comprehensive benefits package.

Benefits

Competitive salary

Potential bonuses

Comprehensive benefits package including health, dental, vision, and paid time off

Growth opportunities

Qualifications

• 5+ years in direct response or performance marketing.
• Proven ability to analyze and optimize campaign ROI.
• Strong project management and communication skills.

Responsibilities

• Develop and execute direct mail strategies to grow customer contacts.
• Analyze campaign performance to identify opportunities.
• Manage relationships with vendors and partners.

Skills

Audience segmentation

Data analysis

Project management

Campaign testing methodologies

Communication skills

Job description

role at

Mindr . We are hiring a

Direct Mail Optimization Senior Manager

to lead strategy, execution, and optimization of direct response marketing efforts, focusing on scaling the direct mail channel. The role involves strategic planning, hands-on campaign management, data analysis, and cross-functional collaboration to drive customer acquisition. Responsibilities include : Develop and execute direct mail strategies to grow customer contacts and support acquisition and engagement. Use data to inform segmentation, creative testing, format optimization, and campaign cadence. Analyze campaign performance with the Analytics team to identify opportunities and refine strategies. Manage relationships with vendors and partners to ensure quality and cost efficiency. Oversee creative development and ensure brand consistency. Maintain campaign calendars, budgets, and reporting tools. Lead testing initiatives and translate results into actionable insights. Job Requirements : 5+ years in direct response or performance marketing. Proven ability to analyze and optimize campaign ROI. Knowledge of audience segmentation, list management, and data hygiene. Experience with campaign testing methodologies. Strong project management and communication skills. Why work for us? Competitive salary range : $112,400-$145,000 + potential bonuses, benefits, and 401(k). Be part of a leading company dedicated to responsible living and driving safety. Award-winning workplace with growth opportunities. Comprehensive benefits package including health, dental, vision, and paid time off. Equal Opportunity Employer We value diversity and are committed to equal employment opportunities for all applicants.

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