Direct Mail Growth Analytics Lead

Workoo Technologies; Roswell (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading analytics firm in Roswell, Georgia is seeking a Senior Marketing Data Analyst to optimize Direct Mail marketing strategies. The ideal candidate will have 2-6 years of experience in an analytical role, strong skills in SQL and Excel, and a Bachelor's Degree in a relevant field. This role involves creating predictive models, collaborating with Data Science, and designing tests for marketing optimization, all within a vibrant team environment that encourages initiative and personal growth.

Qualifications

• 2-6 years of relevant work experience in an analytical role.
• Strong data analysis skills using SQL and Excel.
• Ability to present complex topics to a diverse audience.

Responsibilities

• Create strategies for predictive models related to direct mail marketing.
• Collaborate with Data Science to define requirements and use-cases.
• Analyze opportunities to execute growth strategies while mitigating risk.
• Design multivariate tests to optimize marketing strategies.
• Develop reporting to monitor predictive model performance.

Skills

Data analysis with SQL

Excel with pivot tables

Problem solving

Critical thinking

Ability to present complex topics

Education

Bachelor's Degree in analytical or data analysis field

Master's Degree in analytical field (advantageous)

Job description

A leading analytics firm in Roswell, Georgia is seeking a Senior Marketing Data Analyst to optimize Direct Mail marketing strategies. The ideal candidate will have 2-6 years of experience in an analytical role, strong skills in SQL and Excel, and a Bachelor's Degree in a relevant field. This role involves creating predictive models, collaborating with Data Science, and designing tests for marketing optimization, all within a vibrant team environment that encourages initiative and personal growth.