Direct Marketing Analyst

Jobtailor; Illinois; On-site; USD 60,000 - 80,000; Full time

Job summary

Jobtailor is seeking a data-driven marketing professional to support campaign strategy and reporting in Illinois. You will translate data into actionable insights, manage campaigns from setup through invoicing, and present findings to leadership to guide decisions.

The role emphasizes Excel proficiency and experience with SAS/SQL or similar tools, with an opportunity to influence marketing initiatives and optimize performance across channels.

Qualifications

• Bachelor’s degree is required.
• Marketing experience or related coursework preferred.
• Proficient in Microsoft Excel.
• Experience in SAS, SQL or other programming and statistical tools a plus.

Responsibilities

• Support direct marketing strategy through data-driven campaign recommendations, project management and improving reporting processes.
• Execute marketing campaigns, including setup, targeting, approvals, auditing and invoicing.
• Analyze campaign performance, data and processes to identify trends, develop performance reporting and recommend improvements.
• Translate complex data into clear, actionable insights and present to executive leadership to guide decision-making.

Skills

Marketing experience

Excel

Education

Bachelor’s degree

Tools

SAS

SQL

Job description

Responsibilities

• Support direct marketing strategy through data-driven campaign recommendations, project management and improving reporting processes.
• Execute marketing campaigns, including setup, targeting, approvals, auditing and invoicing.
• Analyze campaign performance, data and processes to identify trends, develop performance reporting and recommend improvements.
• Translate complex data into clear, actionable insights and present to executive leadership to guide decision-making.

Requirements

• Bachelor’s degree.
• Marketing experience or related coursework preferred.
• Proficient in Microsoft Excel.
• Experience in SAS, SQL or other programming and statistical tools a plus.