Sr. Technical Marketing Architect - Industrial Automation

Lattice Semiconductor; San Jose (CA); On-site; USD 164,000 - 273,000; Full time

Job summary

Lattice Semiconductor in San Jose, California is seeking a senior industrial automation architect to design and lead comprehensive automation architectures integrating PLCs, robotics, machine vision, sensors, motion control, and cloud/edge technologies to meet customer requirements.

You will lead discovery sessions, define strategies, and collaborate with OEMs, system integrators, and vendors to translate complex needs into scalable solutions while shaping roadmaps and go-to-market approaches.

Qualifications

• BS/MS in Electrical, Computer, or Systems Engineering.
• 12+ years of experience in industrial automation architecture or related roles.
• Expertise in automation platforms, industrial networking, functional safety, security, and IIoT technologies.
• Experience collaborating with OEMs, system integrators, and technology vendors.
• Exceptional communication and executive presentation skills.

Responsibilities

• Design and develop comprehensive industrial automation architectures.
• Lead technical discovery sessions and define implementation strategies.
• Serve as SME in industrial networking, functional safety, IIoT, and digital transformation.
• Partner with cross-functional teams and external partners to co-design scalable automation solutions.
• Engage with OEMs and system integrators to translate requirements into proofs of concept.
• Drive technical narratives and marketing strategies that demonstrate leadership in automation.

Skills

Automation architecture

Industrial networking

IIoT technologies

Executive communication

Cross-functional collaboration

Education

BS/MS in Electrical, Computer, or Systems Engineering

Tools

PLC platforms

Industrial networking tools

Automation software

Job description

Lattice Overview There is energy here…energy you can feel crackling at any of our international locations. It’s an energy generated by enthusiasm for our work, for our teams, for our results, and for our customers. Lattice is a worldwide community of engineers, designers, and manufacturing operations specialists in partnership with world-class sales, marketing, and support teams, who are developing programmable logic solutions that are changing the industry. Our focus is on R&D, product innovation, and customer service, and to that focus, we bring total commitment and a keenly sharp competitive personality. Energy feeds on energy. If you flourish in a fast paced, results-oriented environment, if you want to achieve individual success within a “team first” organization, and if you believe you can contribute and succeed in a demanding yet collegial atmosphere, then Lattice may well be just what you’re looking for.

Job Description: Key Responsibilities

• Design and develop comprehensive industrial automation architectures, integrating PLCs, robotics, machine vision, sensors, motion control, and cloud/edge technologies to address customer requirements.
• Lead technical discovery sessions, requirements analysis, and solution design workshops to identify automation opportunities and define implementation strategies.
• Serve as a subject-matter expert in industrial networking, functional safety, IIoT platforms, and digital transformation, clearly articulating Lattice’s value proposition.
• Partner with cross-functional teams and external partners to co-design scalable automation solutions, ensuring design integrity and alignment with product roadmaps.
• Engage with OEMs, system integrators, and industrial customers to translate complex requirements into actionable solutions, proofs of concept, and reference architectures.
• Drive technical narratives and marketing strategies that demonstrate Lattice’s leadership in automation, reliability, and digital innovation.
• Represent Lattice in industry forums and standards organizations to influence ecosystem direction and promote open, interoperable solutions.
• Support business development by identifying new opportunities, shaping go-to-market strategies, and cultivating relationships with key stakeholders.

Required Qualifications

• BS/MS in Electrical, Computer, Systems Engineering, or a related discipline.
• 12+ years of experience in industrial automation architecture, business development, or solution design.
• Expertise in automation platforms, industrial networking, functional safety, security, and IIoT technologies.
• Proven ability to translate complex architectures into actionable business strategies and drive ecosystem adoption.
• Experience collaborating with OEMs, system integrators, and technology vendors on validation and deployment of automation solutions.
• Exceptional communication and executive presentation skills, with a track record of influencing customers and industry partners.

Preferred Qualifications

• Experience in large-scale automation orchestration, robotics integration, or IIoT platform deployment.
• Familiarity with PLC/CPLD/FPGA technologies in control, telemetry, safety, security, Industrial HMI, Edge AI, and Smart Sensor applications.
• Published contributions to industry standards, specifications, or automation best practices.

Pay & Benefits

Consistent with Lattice Semiconductor values and applicable law, we provide the following information to promote pay transparency and equity. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline, and our compensation range reflects the cost of labor in the U.S. geographic market based on the location of the role. Pay within these ranges varies and depends on job-related knowledge, skills, and relevant work experience. For candidates who receive and offer, the starting salary will vary based on various factors including, but not limited to, such qualifications as, skill level, competencies, and work location. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee.

Base Pay Range 273000

In addition to base pay, this role may be eligible for variable/ incentive compensation and/ or equity. In addition, this role is eligible for a comprehensive, competitive benefits package which may include healthcare and retirement plans, paid time off, and more!

Additional Information

This position requires a successful background and reference checks and satisfactory proof of your right to work in the United States. Lattice recognises that employees are its greatest asset and the driving force behind success in a highly competitive, global industry. Lattice continually strives to provide a comprehensive compensation and benefits program to attract, retain, motivate, reward and celebrate the highest caliber employees in the industry.

Lattice is an international, service-driven developer of innovative low cost, low power programmable design solutions. Our global workforce, some 1,000 strong, shares a total commitment to customer success and an unbending will to win.

For more information about how our FPGA, CPLD and programmable power management devices help our customers unlock their innovation, visit www.latticesemi.com. You can also follow us via Twitter, Facebook, or RSS.

At Lattice, we value the diversity of individuals, ideas, perspectives, insights and values, and what they bring to the workplace. Applications are welcome from all qualified candidates. As an E-Verify employer, we use this system to confirm the employment eligibility of all new hires in accordance with federal law. All applicants will be required to complete a Form I-9, Employment Eligibility Verification, upon hire. We do not use E-Verify to pre-screen job candidates and will comply with all E-Verify regulations.

Core Values

At Lattice, our core values aren’t just something we look for in candidates – they’re something we actively cultivate and live by every day.

GROWTH

We foster a culture where everyone strives for continuous learning and development. We challenge ourselves to boldly deliver exceptional growth and value for customers and shareholders.

RELIABILITY

Our customers trust us to deliver, and we take that responsibility seriously. By committing ourselves to dependable supply, support, and solutions, we build strong collaboration that lasts and thrives.

EXECUTION

Innovation turns great ideas into results. Together, we create differentiated products and solutions through disciplined planning, decisiveness, and timely delivery with uncompromising quality.

ACCOUNTABILITY

We owned our actions and outcomes: holding ourselves to the highest standards, agilely adapting to change, delivering on our commitments, and empowering each other to drive our success.

TRANSPARENCY

Openness builds trust. We lead with integrity and candor, facing hard facts and embracing tough conversations with clear communication, decisive action, and open honesty at every level.

Leadership & Market Presence

Lattice is strengthening its leadership in compute, communications, industrial, and embedded markets – underscored by multiple award wins that recognize its innovation, leadership, workplace culture, and collaboration-driven solutions. Lattice Semiconductor (NASDAQ: LSCC) is the low power programmable leader. For over 40 years, Lattice has driven innovation in the semiconductor industry. Our compact, power-efficient field programmable gate arrays (FPGAs) are essential to building a secure, intelligent, and connected world. Lattice is the #1 supplier of small FPGAs worldwide, with the largest installed base in the industry.

Our solutions are trusted by over 11,000 customers globally, spanning the compute, communications, industrial, and embedded markets. Founded in 1983 in Oregon’s Silicon Forest, Lattice has grown into a global leader with a passionate team dedicated to pushing the boundaries of programmable logic and fostering a culture of innovation.

Headquartered in Portland, Oregon with major operations in San Jose, California, Shanghai, China, and Manilla, Philippines.