Dir Product Management Adobecom for Business

Adobe; Lehi (UT); On-site; USD 172,000 - 335,000; Full time

Job summary

Adobe is seeking a Director of Web Product Management for Adobe for Business. You will own the end-to-end enterprise web experience for the Global site and align with senior leaders to showcase the agentic website of the future across business.adobe.com.

You will lead a team of web product leaders, prioritize roadmaps, and drive measurable business impact through data-informed experimentation and AI-enabled automation.

Qualifications

• 10+ years leading and managing teams in web marketing or digital product leadership.
• Experience collaborating across complex, matrixed organizations.
• Proficiency with modern web tech stack including CMS, analytics, and work management tools.
• Knowledge of SEO fundamentals, site performance, accessibility and impact on engagement and conversion.
• Excellent written and verbal communication to influence senior leaders.
• Experience in agile or hybrid agile environments.
• Preferred: multi-product enterprise software, deploying AI tools in marketing, content strategy, information architecture, or UX.

Responsibilities

• Define and drive the comprehensive B2B web strategy and customer journey with cross-functional leaders.
• Lead and grow a team of web product leaders focused on enterprise web strategy and performance.
• Prioritize enterprise web experience roadmap and deliver requirements to the B2B Web Capabilities org.
• Establish a continuous experimentation program using data-informed insights and testing.
• Develop executive-facing strategic recommendations with web analytics partners.
• Improve enterprise web discoverability with SEO improvements and traffic growth.
• Innovate team operating model with AI agents and automation to accelerate strategy and experience impact.
• Grow site engagement, brand visibility, and customer outcomes.

Skills

Leadership

Cross-functional collaboration

Web technology stack

SEO & accessibility

Communication skills

Agile environments

AI in marketing

Tools

CMS platforms

Web analytics

Work management tools

Job description

JOB LEVEL M60/P60

EMPLOYEE ROLE People Manager

The Opportunity

Join Adobe as the Director of Web Product Management for Adobe for Business! This senior leadership position gives you the opportunity to take charge of the web experience for our vast Enterprise portfolio. You will own the end-to-end enterprise web customer experience for the Global site, ensuring customers and prospects can discover, evaluate, and engage with Adobe’s enterprise solutions across business.adobe.com. You will lead cross-functional alignment across executive collaborators and partners to make business.adobe.com the showcase of the agentic website of the future. This includes crafting how AI and automation transform a modern web team and ensure we are the model for Adobe on Adobe for B2B.

What you’ll Do

• Define and drive the comprehensive B2B web strategy and customer journey alongside senior leaders from cross-functional teams (CXO & C&P Enterprise Marketing, C&P Corporate GTM, CXO PMM and C&P PMM), to grow engaged visits, improve form completion rate, and deepen customer understanding.
• Lead, mentor, and grow a team of web product leaders responsible for enterprise web strategy, prioritization, and performance, setting clear goals and building a culture of critical thinking, customer obsession and measurable impact.
• Prioritize the enterprise web experience roadmap and deliver requirements to the B2B Web Capabilities organization. Establish a continuous experimentation and optimization program to accelerate measurable business impact using data-informed insights and testing. Develop and deliver executive-facing strategic recommendations in partnership with the web analytics team.
• Lead enterprise web discoverability by partnering with SEO leaders to support improvements in citations, and increase traffic and brand visibility metrics
• Innovate the team operating model by deploying AI agents and automation accelerating the team’s focus on strategy and experience impact.
• Accountable for growing site engagement, brand visibility, and customer outcomes

What You Bring

• 10+ years leading and managing teams, including senior contributors in web marketing or digital product leadership.
• Experience working and collaborating across complex, matrixed organizations
• Strong proficiency with the modern web tech stack, including enterprise CMS platforms, web analytics, and work management tools.
• Working knowledge of SEO fundamentals, site performance, accessibility, and their impact on engagement and conversion.
• Excellent written and verbal communication skills, with the ability to influence senior leaders across multiple functions and fields.
• Experience working in agile or hybrid agile environments.
• Preferred qualifications: Prior experience with multi-product enterprise software portfolios, deploying AI tools in marketing, and a background in content strategy, information architecture, or UX or equivalent experience.

Expected Pay Range

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $172,400 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $231,000 - $334,500

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices

California :

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call [phone].

AI Use Guidelines for Interviews

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .