Dir Mktg Strat and Analytics

Station Casinos LLC.; Las Vegas, Northern (NV, KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Station Casinos LLC in Las Vegas seeks a senior marketing analytics lead responsible for reporting and analysis across property and corporate programs. The role focuses on database marketing, calendar development, promotion strategy and marketing analytics, requiring hands-on SQL and advanced analytic techniques.

You will own projects, coordinate with the VP of Database Marketing, and support the Campaign Management team on promotional builds and expense reconciliation, leveraging Cognos, Knime,

Qualifications

• Strong SQL and Excel skills; able to write and evaluate SQL and manipulate Excel data.
• 3 years of analysis experience in casino or related industries preferred.
• Minimum 2 years of leading others in analytical or strategic roles.
• Math, Business, or MBA preferred.

Responsibilities

• Provide timely and insightful analysis/reporting to corporate and property teams for sound business decisions.
• Develop and distribute new reporting ideas across technology platforms; self-guided research and exploration.
• Communicate marketing strategies to VP of Database Marketing and other departments as needed.
• Lead post-campaign analysis and recommend improvements for future mailings with final decisions by VP of Database Marketing.
• Support Campaign Management with promotional builds across systems and ensure checks and balances for promotions and expenses.
• Support property operations when needed.

Skills

SQL

Excel

Power BI

Tableau

Cognos

Knime

Education

Math/Stats/Business degree

Tools

Cognos

Knime

Power BI

Tableau

Job description

This highly technical role will be the lead for marketing reporting and analysis for all property and corporate programs.The role will focus on database marketing, calendar development, promotion strategy and all marketing analysis.The ideal candidate will have extensive hands-on experience with a variety of query languages and understanding of advanced analytic techniques.The candidate should have a highly positive disposition and plan to take ownership of a variety of projects that may include new and unfamiliar technology, analytic methods, and processes.

Essential Functions:

Provide timely and insightful analysis/reporting to corporate and property TMs to provide sound business decisions.

Develop and Distribute new reporting ideas through various technology platforms. This may frequently require self-guided research, development, and exploration.

Communicates direct marketing strategy efforts to VP of Database Marketing and other departments as necessary

Handles all recommendations and approval from post campaign analysis for improvement of future mailings; works with VP of Database Marketing for final decisions

Provide support to Campaign Management team for promotional builds in various systems – to include supporting checks and balances for promotional programming and expense reconciliation.

Support property operations where needed.

Responsible for practicing, supporting, and promoting Station Casinos’ “Beyond the Best” Company-wide culture and demonstrating Station Casinos’ Championship Service Standards at all times.

Minimum Qualifications:

Very strong SQL and Excel skills are required – must be able to write and evaluate SQL, must have compelling Excel skills

3 years of experience in analysis in the casino industry preferred

Minimum of 2 years of experience leading others in analytical or strategic roles

Math degree, Business degree or MBA preferred

Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.

Ability to write queries to extract information from databases.Cognos Authoring and SQL preferred.Knime, PowerBI, and Tableau experience a plus.

Physical Requirements:

Requires normal, corrective vision range, the ability to see color and the ability to distinguish letters, numbers and symbols.

May require prolonged sitting, standing, walking, bending, reaching, kneeling, etc.

Work Conditions:

Work is typically in an area, which may be unusually hot, cold, noisy, and may contain second hand smoke.Constant contact with fellow Team Members and Guests.