Dir, Market Access/Contracting

Tarsus Pharmaceuticals, Inc.; California; Hybrid; USD 198,000 - 279,000; Full time

Job summary

An established industry player is seeking a Director of Market Access to spearhead innovative strategies for payer and patient engagement. This role offers a unique opportunity to shape the commercial landscape in a fast-paced environment, focusing on collaboration and strategic leadership. The ideal candidate will thrive in ambiguity, leveraging their extensive experience to drive impactful marketing initiatives. With a commitment to patient care and a dynamic company culture, this position promises to be both rewarding and influential in the biopharmaceutical sector.

Qualifications

• 15+ years of relevant experience in healthcare/pharma.
• 10+ years leading payer and patient service marketing initiatives.

Responsibilities

• Lead payer and patient service marketing initiatives.
• Collaborate with cross-functional teams for alignment.
• Develop and implement payer engagement strategies.

Skills

Strategic Leadership

Payer Marketing

Patient Engagement

Project Management

Communication Skills

Collaboration

Education

Bachelor's Degree in Business or Science

MBA or Advanced Science/Medical Degree

Job description

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About The Role

We are hiring a Director, Access Marketing who will be responsible for the planning and execution of Tarsus’ strategy for payers, patient support services, pharmacies, and overall marketing support for access and reimbursement teams. Key areas of focus include payer strategy and execution, HEOR evidence generation collaboration, establishing and execution of patient support services, conference strategy, and building market awareness of Tarsus as a company, Demodex blepharitis, and XDEMVY.

This is a rare opportunity to meaningfully contribute to the commercial operations and overall growth of this startup. This role will be ideal for someone who enjoys navigating ambiguity, runs towards challenges, and enjoys the dynamic nature of a fast-moving company.

Key Responsibilities

1. Leads payer, patient service, and access marketing initiatives including establishing and executing access marketing plan, monitoring, ROI analyses, staying within budget, and establishing and reporting of key performance indicators.
2. Assist in the creation and maintenance of departmental and project budgets.
3. Apply innovation and creativity to develop unique and differentiated platforms for payer, patient, and physician engagement, optimizing resources and finding ways to differentiate Tarsus and its portfolio of products.
4. Collaborate with Medical Affairs, Marketing, and Sales teams to ensure brand and medical alignment and coordination of positioning, messaging, and resources.
5. Build and foster relationships with payer decision makers, influential KOLs, and coordinate with the brand team on advocacy support.
6. Develop a robust plan for payer engagements to ensure Tarsus receives valuable and timely insights and feedback on strategy.
7. Create patient and physician materials that are refreshed quarterly to assist with timely access and affordability of the portfolio of products.
8. Implement new tools and initiatives such as capacity building activities for pricing and market access.
9. Develop and implement a system to educate and train the sales organization on regional and national payer access and coverage.
10. Partner with broader commercial organization on corporate customer engagement opportunities and overall customer experience strategy.
11. Serve as lead for agenda creation and management for team meetings, ensuring all materials are MLR approved and deliverables are met timely.
12. Stay informed on industry trends, market competition, product acceptance, and new product launches, sharing insights to create a competitive advantage.

Factors for Success

1. Bachelor’s degree in business, science, or related field; Master’s degree (MBA or advanced science/medical degree) preferred.
2. 15+ years relevant experience, preferably in healthcare/pharma, launch, or eye care. Master's can replace two years of experience.
3. 10+ years leading payer, patient service, and access marketing initiatives.
4. Proven strategic leadership and ability to translate vision into departmental goals.
5. Effective talent management, coaching, persuasion, and mentoring skills.
6. Excellent problem-solving, collaboration, leadership, and communication skills.
7. Experience working with cross-functional teams to achieve shared goals.
8. Highly adaptable to change, with strong communication and change management skills.
9. Ability to escalate issues and make tough decisions.
10. Strong project management, collaboration, and communication skills to manage multiple priorities.
11. Experience in both startup and established biopharmaceutical companies is ideal.

Additional Details

• Based in Irvine, CA with a hybrid work environment; remote option available.
• Company culture emphasizes commitment to patients, innovation, and teamwork.
• Reports to the Sr. Director, Market Access Strategy & Pricing Operations.
• Travel up to 25% may be required.

Compensation includes a base pay range of $198,700 - $278,300, plus bonus, stock options, and benefits. For more info on benefits, visit: https://alliantbenefits.cld.bz/tarsus2024BenSnapshot

Tarsus is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.