Digital/Web Data Analyst

Utah; Salt Lake City, Northern (UT, KY); Hybrid; USD 60,000 - 68,000; Full time

Job summary

University of Utah's Marketing and Communications Digital Team seeks a Web Data Analyst to translate web traffic, conversion metrics, and conversational data into actionable insights for our campus community.

The role blends analytics, reporting, and data visualization across GA4, BigQuery, Looker Studio, Tableau, and more, with emphasis on accuracy, privacy, and stakeholder training.

Qualifications

• Education: Bachelor’s degree in computer science, Data Analytics, Data Science, Information Systems, or a related field.
• Web Analytics Experience: Prior experience in web data analysis with a proven track record of successful projects, plus work experience dedicated to analytics and reporting roles.
• Technical Stack: Analytics & BI: GA4, BigQuery, Looker Studio, Tableau, Clarity, Hotjar, Ahrefs, SuperMetrics, and web debugging tools.
• Digital Tracking: Strong experience with custom event schema, multi-channel attribution tracking, and tag management.
• Coding & Logic: Strong proficiency in JavaScript, complex formula syntax, and SQL /database queries.
• CMS & Accessibility: Hands-on experience with Content Management Systems (WordPress strongly preferred) and foundational knowledge of digital accessibility (WCAG).
• Design: Excellent eye for design and ability to create branded, visual reports in design tools such as Figma.
• Operations: Experience with ticketing and project management systems.

Responsibilities

• Strategic Collaboration: Partner closely with the Associate Director of Digital Research and Operations on all core initiatives, identifying product improvement opportunities and aligning analytics strategy with organizational goals.
• Implementation & Data Integrity: Implement, configure, and manage web analytics platforms (GA4, BigQuery, Hotjar, Clarity, etc.) while running technical web debugging to ensure tracking accuracy, data hygiene, and privacy compliance.
• Reporting & Visualization: Structure complex, multi-source datasets to develop and maintain intuitive dashboards using Looker Studio, Tableau, and SuperMetrics that highlight trends and KPIs for non-technical stakeholders.
• Branded Data Visualization & Prototyping: Design and prototype custom, branded dashboards, interactive reports, and visual assets in Figma, ensuring all data visualizations align with university brand guidelines, visual hierarchy, and UI/UX best practices.
• Optimization & Testing: Analyze user journeys, conversion funnels, and engagement metrics. Design and execute A/B and multivariate tests to continually elevate website performance and user experience.
• Conversational Analytics: Apply expertise in conversational analytics to build and refine qualitative and quantitative interaction models.
• Stakeholder Support & Training: Deliver exceptional customer service while training campus partners on analytics best practices and privacy standards.

Skills

Attention to detail

Curiosity

Proactive problem solving

Collaboration

Communication skills

Education

Bachelor’s degree in computer science or related field

Tools

GA4

BigQuery

Looker Studio

Tableau

Clarity

Hotjar

WordPress

SuperMetrics

JavaScript

SQL

Job description

Details

Open Date 09/04/2026

Requisition Number PRN46139B

Job Title Digital Analytics Specialists

Working Title Digital/Web Data Analyst

Career Progression Track P00

Track Level P2 - Developing

FLSA Code Computer Employee

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

Monday through Friday, 9:00 – 5:00 pm

VP Area President

Department 00339 - Marketing & Communications

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $60,000 - $68,000

Close Date 11/26/2026

Priority Review Date (Note - Posting may close at any time)

Job Summary

As a Web Data Analyst, you will be a key player on the University of Utah Marketing and Communication’s Digital Team, reporting directly to the Associate Director of Digital Research and Operations. This role is instrumental in translating web traffic, conversion metrics, and conversational data into actionable insights for our university’s digital community.

We are looking for a customer-service-oriented professional who brings a strong technical toolkit, excellent interpersonal skills, and a proven track record in web data analysis and reporting.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities

• Strategic Collaboration: Partner closely with the Associate Director of Digital Research and Operations on all core initiatives, identifying product improvement opportunities and aligning analytics strategy with organizational goals.

• Implementation & Data Integrity: Implement, configure, and manage web analytics platforms (GA4, BigQuery, Hotjar, Clarity, etc.) while running technical web debugging to ensure tracking accuracy, data hygiene, and privacy compliance.

• Reporting & Visualization: Structure complex, multi-source datasets to develop and maintain intuitive dashboards using Looker Studio, Tableau, and SuperMetrics that highlight trends and KPIs for non-technical stakeholders.

• Branded Data Visualization & Prototyping: Design and prototype custom, branded dashboards, interactive reports, and visual assets in Figma, ensuring all data visualizations align with university brand guidelines, visual hierarchy, and UI/UX best practices.

• Optimization & Testing: Analyze user journeys, conversion funnels, and engagement metrics. Design and execute A/B and multivariate tests to continually elevate website performance and user experience.

• Conversational Analytics: Apply expertise in conversational analytics to build and refine qualitative and quantitative interaction models.

• Stakeholder Support & Training: Deliver exceptional customer service while training campus partners on analytics best practices and privacy standards.

Minimum Qualifications

EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Digital Analytics Specialist, II: Requires a bachelor’s (or equivalency) + 4 years or a master’s (or equivalency) + 2 years of directly related work experience.

Preferences

Qualifications & Experience

• Education: Bachelor’s degree in computer science, Data Analytics, Data Science, Information Systems, or a related field.

• Web Analytics Experience: Prior experience in web data analysis with a proven track record of successful projects, plus work experience dedicated to analytics and reporting roles. Digital agency experience preferred; higher education experience strongly preferred.

• Technical Stack:

• Analytics & BI: Google Analytics (GA4), BigQuery, Looker Studio, Tableau, Clarity, Hotjar, Ahrefs, SuperMetrics, and web debugging tools.

• Digital Tracking: Strong experience with custom event schema, multi-channel attribution tracking, and tag management.

• Coding & Logic: Strong proficiency in JavaScript, complex formula syntax, and SQL /database queries.

• CMS & Accessibility: Hands-on experience with Content Management Systems (WordPress strongly preferred) and foundational knowledge of digital accessibility (WCAG).

• Design: Excellent eye for design and ability to create branded, visual reports in design tools such as Figma.

• Operations: Experience with ticketing and project management systems.

Key Traits We’re Looking For

• Fast & Careful: You pay close attention to details while responding quickly to user needs.

• Curious: You love to learn and are always looking for ways to refine your craft.

• Proactive: You take charge. You don’t wait for problems to happen; you actively hunt for solutions.

• Resilient: You keep your cool and handle high-pressure situations with patience and a calm attitude.

• Collaborative: You are a true team player who understands that we’re stronger when we work together.

• Humble: You’re open to listening, receiving constructive feedback, and changing course with ease.

Type Benefited Staff

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at [phone] for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at [phone] or [phone] or University Human Resource Management at [phone] if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX ( OEO ). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the:University of Utah Non‑Discrimination page.
Online reports may be submitted at https://oeo.utah.edu

**https://publicsafety.utah.edu/safetyreport/**This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
As perUniversity of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.