Digital Team Leader LATAM Hybrid - Full Time - Ride-Hailing Peru

InDrive Group; Peru (IL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Opportunity for advancement

Hybrid work

Job summary

InDrive Group is seeking a Digital Team Leader LATAM to drive user acquisition and performance marketing across LATAM markets. This role involves leading a team, scaling paid channels, and optimizing campaign efficiency for sustainable growth.

The ideal candidate has over 5 years of experience in performance marketing and proven leadership skills. This position offers hybrid work options and opportunities for career advancement.

Qualifications

• 5+ years in performance marketing / user acquisition.
• Experience managing paid media budgets (6-7 digits monthly).
• Experience leading a team or readiness for leadership.

Responsibilities

• Own and drive user acquisition strategy across LATAM.
• Manage and scale key channels: Google, Meta, TikTok.
• Identify new growth opportunities across markets.

Skills

Performance marketing expertise

Team leadership

Analytical skills

Tools

Google Ads

Meta Ads

TikTok Ads

Appsflyer

Job description

Digital Team Leader LATAM

Department: Corporate Marketing

Employment Type: Full Time

Location: Peru

Description

We are looking for a Digital Team Lead to drive user acquisition and performance marketing across LATAM markets. This role is responsible for managing a team of UA managers, scaling paid channels, improving efficiency (CAC / ROI), and ensuring sustainable growth of new users across multiple verticals.

The ideal candidate combines strong hands-on performance expertise with team leadership and strategic thinking, and is comfortable operating in a fast-paced, data‑driven environment.

Key Responsibilities

• Own and drive user acquisition strategy across LATAM.
• Manage and scale key channels: Google, Meta, TikTok, ASA, DSPs.
• Optimize campaigns towards CAC, LTV, and downstream quality metrics (e.g. 4th ride / retention).
• Continuously test new channels, creatives, and optimization approaches.
• Identify and unlock new growth opportunities across markets.
• Lead and develop a team of UA Managers (Junior - Senior).
• Set clear goals, KPIs, and development plans for the team.
• Own budget allocation across countries and channels
• Make data‑driven decisions on scaling, reducing, or reallocating spend.

Skills, Knowledge & Expertise

• 5+ years in performance marketing / user acquisition.
• Experience managing paid media budgets (6-7 digits monthly).
• Experience leading a team (or strong readiness to step into leadership).
• Experience with Google Ads (UAC / App campaigns), Meta Ads, TikTok Ads, Attribution tools (e.g. Appsflyer).
• Strong analytical skills (Excel / Google Sheets, SQL is a plus).

Job Benefits

• Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company.
• Hybrid work.