Digital Strategy & Social Media Lead

City of San Diego; San Diego (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Retirement plan

Health plans

Paid holidays

Paid leave

Tuition reimbursement

Transit pass

LinkedIn Learning

Discount golf

Job summary

The City of San Diego seeks a Digital Strategy and Social Media Program Manager to guide brand presence and manage city social channels and digital platforms with a focus on content development and equitable access.

The role reports to the Communications Department Director, advises City leadership on digital engagement best practices, and leads staff training and budget-related activities.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, public administration or related field.
• 5+ years in digital marketing, social media or online community management.
• Experience managing social programs across multiple stakeholder groups and networks.

Responsibilities

• Develop and administer strategic campaigns across digital platforms.
• Supervise staff and provide training to team members.
• Advise leadership on digital engagement best practices and policies.
• Manage annual marketing funds and oversee contracts as needed.
• Measure KPIs and report campaign performance to executives.

Skills

Social media

Content development

Budget analysis

Crisis management

Team leadership

Public communications

Education

Bachelor's degree in communications

Tools

Canva

Adobe Creative Suite

Sprout Social

Job description

The City of San Diego seeks a Digital Strategy and Social Media Program Manager to guide brand presence and manage city social channels and digital platforms with a focus on content development and equitable access.

The role reports to the Communications Department Director, advises City leadership on digital engagement best practices, and leads staff training and budget-related activities.