Digital Strategy & Partnerships Manager

The National Football League; Inglewood (CA); On-site; USD 100,000 - 130,000; Full time

Job summary

The National Football League is seeking a Manager, Digital Strategy and Business Development to shape the strategic direction for NFL Digital Media platforms, including NFL+, NFL App, and NFL.com. The role requires deep data analysis, market insights, and the ability to influence senior leaders.

You will lead partnerships, work across Product, Marketing, Finance and Sponsorship, and present findings to executives.

Qualifications

• A four-year undergraduate degree is required.
• 5-7+ years of work experience in strategy, consulting, business development, or related fields; experience in sports, media, or digital products preferred.
• Strong understanding of digital media ecosystems, including streaming platforms, distribution models, and direct-to-consumer (DTC) business models.
• Advanced analytical and quantitative skills, including financial modeling, scenario analysis, and business case development.
• Demonstrated experience developing strategic frameworks and translating data and market insights into actionable business recommendations.
• Exercises a high degree of discretion, judgment, and professionalism in handling confidential information; experience working cross-functionally and influencing stakeholders across product, marketing, finance, and other units.
• Strong written and verbal communication skills, with ability to distill complex concepts into clear, easy-to-understand presentations.

Responsibilities

• Define near- and long-term strategy for the NFL’s digital media business, creating vision and prioritization framework to drive growth across NFL+, NFL App, and NFL.com experiences.
• Independently identify, evaluate, and recommend new growth opportunities across product features, promotional strategies, distribution models, and partnerships through financial modeling and market analysis.
• Lead cross-functional strategic initiatives from concept through execution, partnering with Product, Marketing, Growth, Content, Finance, Legal, Sponsorship, and Ad Sales to align stakeholders and deliver outcomes.
• Develops strategic evaluations and decision frameworks that enable leadership to assess, prioritize, and make informed decisions on initiatives.
• Source, negotiate, and manage strategic partnerships that expand audience reach and drive incremental revenue.
• Create executive-level communications and strategic planning materials to support decision-making by NFL senior leadership.
• Present data-driven findings and strategic recommendations to executive leadership, influencing key decisions and priorities.
• Serve as a strategic thought partner to NFL Media leadership, providing analytical rigor and executive support on high-priority initiatives.

Skills

Analytical skills

Financial modeling

Cross-functional collaboration

Executive communication

Strategic thinking

Education

Bachelor's degree

Job description

The National Football League is seeking a Manager, Digital Strategy and Business Development to shape the strategic direction for NFL Digital Media platforms, including NFL+, NFL App, and NFL.com. The role requires deep data analysis, market insights, and the ability to influence senior leaders.

You will lead partnerships, work across Product, Marketing, Finance and Sponsorship, and present findings to executives.