Digital Strategist- Remote US (FL)

LDX Digital; Fort Lauderdale (FL); Remote; USD 60,000 - 85,000; Full time

Job summary

LDX Digital, a leading digital marketing agency, is seeking a highly skilled Media Strategist to optimize Google Ads campaigns. The role involves crafting innovative strategies, analyzing performance metrics, and fostering team development in a dynamic, remote environment. Join a fast-paced team dedicated to driving client success through data-driven approaches.

Qualifications

• Extensive knowledge of Google Ads.
• Experience in digital marketing strategy development.
• Ability to analyze data for performance improvements.

Responsibilities

• Develop comprehensive advertising strategies through market research.
• Train and develop team members to improve their performance.
• Implement innovative ad strategies and manage client accounts.

Skills

Analytical skills

Creativity

Technical knowledge

Education

Bachelor's degree in Marketing or related field

Job description

About Us : LDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising. We are committed to delivering exceptional results for our clients by leveraging data-driven strategies and innovative ad solutions. Our fully remote team is made up of passionate professionals from around the globe, all working together to drive our clients' success. We are seeking a highly skilled Media Strategist to join our team and help us take our clients' campaigns to the next level.Job OverviewA digital strategist leads the strategy, execution, and optimization of paid search campaigns across Google Ads. You'll be responsible for developing high-performing strategies, analyzing data to improve performance, and working closely with our creative and client teams to hit KPIs. This role is perfect for someone who thrives in a fast-paced, performance-driven environment and knows Google Ads inside out. The ideal candidate combines creativity, analytical skills, and technical know-how to deliver impactful digital campaigns. By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand's messaging and business goals.Key Responsibilities Campaign Strategy Development, Craft comprehensive advertising strategies by conducting in-depth market research, identifying target audiences, and analyzing competitors. Setting targets for all accounts minimum 25% scale month-o-month Creative testing and development, use the resources of the creative team to consistently innovate and introduce new approaches and new things into the accounts. Videos, Images, Advertorials, VSLs, Copywriting, etc. Fostering Innovation in Ad Strategies and account management, whether it is adopting AI powered solutions, exploring new ad formats or testing advertorials and VSLs. Create Playbooks, for specific niche strategies. I.e. health and wellness niche, Fashion and apparel, SaaS, etc. Implement and monitor all new processes and ensure they are followed in the wider team.

Attend and speak on the client calls, hold conversations around innovation, scaling plans for the accounts and development of the overall client's business. Support the team with any and all account related questions or issues. If an account is off-track or exceeds targets, how can we maximize our gains or get to where we need to be.

Train and develop team members to become better leaders and better account managers. Both their technical and interpersonal skills. Set monthly goals (in the form of a checklist) with all clients on the monthly call, monitor and ensure all the goals will be hit during the month. (repeat every month) Establish a culture of innovation and optimization, the team should not be afraid to make mistakes and should be able to run all of their accounts without the hand-holding. Nobody should be afraid to speak up, ask questions and seek ways to improve their accounts performance. All change should be taken as a positive.

An AI first business that has grown 200% Quarter on Quarter.

One of the best learning environments in the space. A leading Google + Youtube Ads agency working with some of the most exciting and innovative brands in the space.

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