Digital Strategist- Remote US (FL)

LDX Digital; Miami (FL); Remote; USD 70,000 - 90,000; Full time

Job summary

Join a cutting-edge digital marketing agency as a Media Strategist, where you'll lead innovative Google Ads campaigns. This fully remote role requires creativity and analytical prowess to drive client success through data-driven strategies. Collaborate with a passionate team to develop high-performing campaigns and achieve measurable results. Enjoy a flexible work environment and contribute to exciting projects with leading brands.

Benefits

Remote work with flexible location

20 days PTO annually

Excellent learning environment

Qualifications

• 6+ years managing performance marketing campaigns.
• Proven experience managing six- to seven-figure monthly ad budgets.

Responsibilities

• Lead strategy, execution, and optimization of paid search campaigns.
• Conduct market research and develop advertising strategies.

Skills

Analytical Skills

Team Management

Creativity

Education

Digital Marketing Degree

Business Degree

Tools

Google Ads

Google Analytics

Shopify

HubSpot

Job description

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About Us: LDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising. We are committed to delivering exceptional results for our clients by leveraging data-driven strategies and innovative ad solutions. Our fully remote team is made up of passionate professionals from around the globe, all working together to drive our clients' success. We are seeking a highly skilled Media Strategist to join our team and help us take our clients' campaigns to the next level.

Job Overview: A digital strategist leads the strategy, execution, and optimization of paid search campaigns across Google Ads. You'll be responsible for developing high-performing strategies, analyzing data to improve performance, and working closely with our creative and client teams to hit KPIs. This role is perfect for someone who thrives in a fast-paced, performance-driven environment and knows Google Ads inside out. The ideal candidate combines creativity, analytical skills, and technical know-how to deliver impactful digital campaigns. By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand's messaging and business goals.

Key Responsibilities:

1. Campaign Strategy Development: Conduct in-depth market research, identify target audiences, and analyze competitors to craft comprehensive advertising strategies.
2. Set targets for all accounts with a minimum of 25% month-over-month scaling.
3. Creative testing and development: Utilize resources of the creative team to innovate with videos, images, advertorials, VSLs, copywriting, etc.
4. Foster innovation in ad strategies and account management, exploring AI-powered solutions, new ad formats, and testing advertorials and VSLs.
5. Create playbooks for specific niche strategies (e.g., health and wellness, fashion, SaaS).
6. Implement and monitor new processes, ensuring team adherence.
7. Participate in client calls, discussing innovation, scaling plans, and overall business development.
8. Support the team with account-related questions, troubleshooting, and maximizing gains.
9. Train and develop team members' technical and interpersonal skills.
10. Set and monitor monthly goals with clients, ensuring targets are met.
11. Promote a culture of innovation and optimization, encouraging proactive account management and learning from mistakes.
12. Achieve yearly goals through innovative, collaborative, and non-traditional approaches.
13. Analyze market trends and competitor activities to stay ahead in the industry.
14. Advocate for broader client business improvements, suggesting cross-platform strategies and training the team to make independent recommendations.

Requirements:

• Preferred degree in Digital Marketing, Communications, Computer Science, Business, or related fields.
• Advanced certifications in Google Ads, SEO, SEM, Google Analytics, attribution tools (Triple Whale, Northbeam) are highly valued. Additional CRO or UX certifications are advantageous.
• 6+ years managing performance marketing campaigns, with at least 3 years in senior/strategic roles, preferably in an agency.
• Proven experience managing six- to seven-figure monthly ad budgets with measurable ROI.
• Experience leading or mentoring teams, fostering collaboration.
• Expertise in Google Ads, Google Analytics (GA4), Looker Studio, Shopify, attribution tools.
• Familiarity with CRM (HubSpot, Salesforce), project management (ClickUp, Monday.com), and analytics platforms (Hotjar, Mixpanel).
• Basic knowledge of HTML, CSS, or JavaScript.
• Strong analytical skills and ability to translate data into strategies.
• Deep understanding of marketing funnels, segmentation, and lifecycle marketing.
• Experience developing omnichannel strategies, including paid search, display, video, and emerging formats.
• Knowledge of YouTube/Demand Gen campaigns is a strong advantage.
• Ability to conceptualize, test, and optimize creative elements and landing pages.
• Proficiency in A/B and multivariate testing frameworks.
• Excellent stakeholder management and communication skills.
• Experience in onboarding, training, and mentoring team members.
• Ability to manage multiple accounts and projects efficiently.
• Highly organized, detail-oriented, and adaptable to fast-paced environments.
• Stay ahead of industry trends and adapt strategies accordingly.
• Resilient under pressure with a solutions-oriented mindset.
• Growth mindset with a passion for learning and innovation.
• Team-oriented with a positive work culture attitude.

How to Apply:

• Click Apply and submit your CV.
• Complete behavioral assessments.
• Participate in a 1-on-1 video interview with HR.
• Complete a short test task.
• Follow up with a 1-on-1 interview with the Hiring Manager.

Benefits:

Why Join Us? At LDX Digital, we shape stories with data, creativity, and purpose. Join us to influence global narratives with your ideas, insights, and creativity.

• Remote work with flexible location.
• 20 days PTO annually.
• AI-first company with 200% quarterly growth.
• Excellent learning environment.
• Work with innovative brands in Google and YouTube advertising.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising

Industries

• IT Services and IT Consulting