Digital Storyteller

Winona Health; Winona (MN); On-site; USD 52,000 - 65,000; Full time

Benefits offered by this job

Health Insurance

403(b) retirement plan

Flexible scheduling

Paid time off

Job summary

Winona Health seeks a Digital Storyteller to drive mission-focused storytelling across digital channels. You will create, edit, and publish content, capture photos/videos, and support multi-channel campaigns aligned with our brand standards.

The role involves producing engaging videos, managing social channels, and collaborating with teams to tell compelling stories that resonate with the community.

Qualifications

• 1–3 years of experience with video editing, social media marketing, digital communications, writing and editing
• Working knowledge of Adobe Creative Suite and Microsoft Office
• Strong writing/editing skills and familiarity with AP Style
• Ability to multitask, prioritize, and problem solve
• Experience with email marketing campaigns including producing/writing messages and/or CRM knowledge
• Proficient in social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, TikTok)
• Experience with media buying

Responsibilities

• Create and curate compelling content for internal and external communications across platforms
• Plan and execute digital storytelling strategies across channels (social, website, email)
• Manage social media channels and engagement
• Collaborate on multi-channel campaigns applying brand standards and SEO
• Contribute to marketing with creative concepts, writing, shooting and editing
• Coordinate interviews, photography, and video with caregivers and media
• Write and distribute news releases and pitches across channels
• Improve digital platforms by researching and implementing new functionality
• Produce videos from concept to post-production and posting
• Coordinate photography/video for events and internal use
• Assist with email marketing campaigns and analytics
• Assist with graphic design for print, web, and multimedia

Skills

Video editing

Social media marketing

Digital communications

Writing and editing

AP Style

Multitask / prioritization

Email marketing campaigns

CRM knowledge

Facebook / Instagram / LinkedIn / YouY

Media buying

Education

Degree in Marketing / Communications / Graphic Design / Journalism / Advertising / New Media

Tools

Adobe Creative Suite

Microsoft Office

Job description

Digital Storyteller
Marketing-Public Relations
1.0 FTE, 80 Hours a Pay Period
Days, Hours between 8 am - 5 pm (Flexibility for Evening Events)
Weekends: Special Event Coverage
Holidays: No Holidays
Telecommute Available: No
*Starting Pay Between $51,958.40 - $64,948.00 Per Year Based on Experience

Position Overview:

The Digital Storyteller plays a critical role in telling our mission-driven story and deepening engagement with our mission, vision and values through compelling content. This caregiver is people-orientated, has a passion for storytelling and capturing inspiring photos and videos, and is savvy when it comes to multi-channel marketing. The Digital Storyteller will take our everyday happenings and transform them into a narrative that our community will engage with.

• Creates and curates compelling content, writing, editing, capturing and designing, for internal and external communications across multiple platforms, aligned with brand and strategic goals.
• Plans and executes digital storytelling strategies from concept to completion across marketing channels, including social media, website and email.
• Manages social media channels, including content planning, posting, monitoring and audience engagement.
• Collaborates across teams to develop multi-channel campaigns (digital, social, web, email, print), applying brand standards, SEO and best practices to reach key audiences.
• Ability to contribute to the marketing process from developing creative concepts and writing to shooting and editing.
• Builds strong connections between media and caregivers, coordinating interviews, photography, video and meaningful story development.
• Writes and distributes news releases, pitches feature stories, and creates content across digital, print and video channels.
• Contributes to improving social and other digital platforms by researching, evaluating, recommending and implementing solutions and new functionality that help drive engagement.
• Produces videos for use internally and externally, including concept generation, running cameras/audio/lighting, filming and post-production, and posting.
• Coordinates and shoots photography/video including candid and event photography.
• Assists with email marketing campaigns ensuring all messages meet marketing goals, branding and editorial standards.
• Assists with graphic design related projects including printed materials, web, multimedia, and analytics.

Supervisory Responsibilities:

Skills and Experience:

Required:

• 1 - 3 years of experience with video editing, social media marketing, digital communications, writing and editing, or related work
• Working knowledge of Adobe Creative Suite and Microsoft Office
• Strong writing/editing skills and familiar with AP Style
• Ability to multitask, prioritize, and problem solve
• Experience with email marketing campaigns including producing and writing messages and/or CRM knowledge
• Proficient in social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, TikTok, etc.
• Experience with media buying

Preferred:

• Degree in Marketing, Communications, Graphic Design, Journalism, Advertising, New Media, or related field
• Healthcare-related experience

Summary of Benefits at Winona Health:

At Winona Health, we are dedicated to offering a comprehensive and affordable benefits package for our employees and their families. While benefits may vary based on employment classification and job status, the following key benefits are available:

Health Insurance: Options for medical, dental, and vision coverage, as well as mental health support and wellness incentives
Income Protection: Short and long-term disability, plus additional benefits like accident, critical illness, hospital indemnity, legal assistance, and identity protection plans
Retirement Planning: Access to a 403(b) retirement plan with employer contributions once eligibility requirements are met
Work/Life Balance: Flexible scheduling, paid time off, and earned sick time to support personal well-being
Education & Development: Paid training, tuition reimbursement, scholarships, and sponsored seminars to foster both personal and professional growth
Employee Discounts: Special offers with local businesses, including the YMCA and cell phone providers

For more details or specific information, visit our website or contact Human Resources

Internal Applicant Policy:

It is the policy of Winona Health to work with employees in an equitable fashion regarding promotions, transfers, and position reclassifications.
Any employee wishing to apply for another available position at Winona Health must submit an application for consideration through the internal application portal. Employees requesting to change positions should have successfully completed at least six (6) months in their current position. Employees currently in the formal disciplinary process may be required to meet with the Director of Human Resources to determine eligibility to request transfer. The employee’s past performance, experience, training and qualifications will be considered in transfer/hiring decisions. Consideration for transfer or promotion is not a guarantee of transfer or promotion. Employees may be given a chance to interview for a position when they meet the minimum position qualifications.

Disclaimer:

Winona Health is an equal opportunity employer. Winona Health does not refuse to hire, discharge, or discriminate against a person with respect to tenure, compensation, terms, upgrading, conditions, facilities, or privileges of employment because of race, color, creed, religion, sex, age, national origin, marital status, genetic information, status with regard to public assistance, membership in a local discrimination commission, sexual orientation, disability, veteran status, or any other prohibited basis of discrimination under applicable local, state, or federal law. Winona Health does not tolerate retaliation against any employee, patient/resident, physician, or other individuals pursuing concerns regarding Civil Rights issues. Winona Health adheres to ALL pertinent governmental policies and legislation including the Civil Rights Act of 1964, Title VII, as amended, and the Minnesota Human Rights Act.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.