Digital & Social Content Strategist

Hyra; Portland (ME); On-site; USD 53,000 - 56,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Generous PTO

Job summary

Maine College of Art & Design is hiring a Digital & Social Content Specialist to tell our story across Instagram, LinkedIn, YouTube, Facebook and TikTok. You will own editorial planning, production, and publishing while partnering with the Admissions team to support recruitment and enrollment.

You will oversee an in-house student Content Creator Studio, mentor students in photography, video, storytelling, and social strategy, and translate priorities into authentic, platform-native

Qualifications

• Bachelor's degree or an equivalent combination of education, training, and relevant experience required.
• Three or more years of related professional experience in digital content creation, social media, communications, or marketing.
• Experience planning, producing, editing, and publishing original photography, video, and written content for digital platforms.
• Experience managing organizational social media accounts, maintaining editorial calendars, and engaging with online audiences.
• Experience using performance data to evaluate content and recommend improvements to audience engagement and communications.
• Experience collaborating with colleagues or contributors to develop stories and manage content from concept through publication.

Responsibilities

• Collaborate across the College's programs to develop stories that highlight MECA&D and support priorities.
• Develop and maintain an editorial calendar aligned with priorities, recruitment objectives, and campus life.
• Identify opportunities for timely, relevant content that aligns with priorities while balancing requests.
• Translate longer-form content into optimized platform-specific social media content.
• Own day-to-day management of institutional social media accounts and engage with the audience.
• Interview, write, and produce news items, profiles, and other content for digital platforms.
• Monitor performance and generate regular reports to inform strategy and decisions.
• Develop tests to understand how timing/format affect performance by platform.
• Document students, faculty, alumni, studios, events, and campus life through photography/video.
• Produce short-form video and photography optimized for digital platforms.
• Coordinate external resources for larger photo/video projects as needed.
• Supervise the Student Content Creator Studio and mentor student creators.

Skills

Storytelling

Photography

Video production

Editorial writing

Social media strategy

Analytics literacy

Audience engagement

Interviewing

Project management

Education

Bachelor's degree

Tools

Adobe Creative Suite

Video editing software

Job description

Maine College of Art & Design is hiring a Digital & Social Content Specialist to tell our story across Instagram, LinkedIn, YouTube, Facebook and TikTok. You will own editorial planning, production, and publishing while partnering with the Admissions team to support recruitment and enrollment.

You will oversee an in-house student Content Creator Studio, mentor students in photography, video, storytelling, and social strategy, and translate priorities into authentic, platform-native