Digital Shelf & Activation Analyst — Walmart Growth

Mars, Incorporated and its Affiliates; Rogers (AR); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Company bonus

Job summary

Mars, Incorporated and its Affiliates in Bentonville, AR seeks a Digital Sales & Activation Analyst to drive digital growth for Mars Pet Nutrition on the Walmart team. The role focuses on optimizing digital shelf presence, content processes, and tactical activations.

You will design and scale dashboards and tools to elevate digital literacy across the Walmart sales team, enabling a test-and-learn approach and establishing Mars as a digital thought leader with Walmart.

Qualifications

• Bachelor’s degree required.
• 1–2 years in eCommerce, data analytics, sales, or category management.
• Advanced Excel and PowerPoint with strong communication skills.
• Strong analytical skills and curiosity.
• Proven ability to collaborate across teams.
• Bias for action.

Responsibilities

• Optimize Walmart content strategy for AEO/GEO to improve discovery and conversion.
• Build digital scorecards in Excel/PowerBI to track KPIs and provide actionable insights.
• Perform deep-dives using Walmart Scintilla and other data sources to identify opportunities.
• Collaborate with Activation Manager to craft and analyze digital activation plans.

Skills

Advanced Excel

PowerPoint

Written & verbal communication

Analytical mindset

Cross-functional collaboration

Bias for action

Education

Bachelor's Degree

Tools

PowerBI

Walmart Scintilla

Job description

Mars, Incorporated and its Affiliates in Bentonville, AR seeks a Digital Sales & Activation Analyst to drive digital growth for Mars Pet Nutrition on the Walmart team. The role focuses on optimizing digital shelf presence, content processes, and tactical activations.

You will design and scale dashboards and tools to elevate digital literacy across the Walmart sales team, enabling a test-and-learn approach and establishing Mars as a digital thought leader with Walmart.