Digital Sales & Activation Analyst

Mars Incorporated in; Rogers (AR); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Company bonus

Mars University access

Job summary

Mars Pet Nutrition is seeking a Senior Digital Sales & Activation Analyst to drive digital growth on the Walmart team, optimizing digital shelf presence, content processes, and strategic activations with a test-and-learn mindset.

Based in Bentonville with regular in-office collaboration and occasional remote work, you will design dashboards using Excel and PowerBI, analyze performance, and partner with Activation to execute plans that lift sales and digital literacy across the team.

Qualifications

• Bachelor's degree required.
• 1-2 years of CPG experience in eCommerce, data analytics, sales, or category management.
• Advanced proficiency in Microsoft Excel and PowerPoint, with strong written and verbal communication.

Responsibilities

• Optimize Content Strategy with focus on AEO/GEO: optimize the end-to-end content process and strategy for Mars Pet Nutrition brands to improve discoverability, conversion, and digital shelf excellence on Walmart platforms.
• Build digital scorecards (Excel, PowerBI) to track digital sales KPIs and communicate performance visibility to the broader team with a focus on actionable insights.
• Perform analytical deep-dives using Walmart Scintilla, digital store walks, and other data sources to identify competitive dynamics, content gaps, and growth opportunities.
• Partner with Activation Manager to craft, execute, and analyze digital activation plans to achieve sales objectives with a test-and-learn mindset.

Skills

Excel

PowerPoint

PowerBI

Analytical thinking

Cross-functional collaboration

Bias for Action

Education

Bachelor's degree

Tools

Walmart Scintilla

Job description

Mars Pet Nutrition is seeking a Senior Digital Sales & Activation Analyst to drive digital growth on the Walmart team, optimizing digital shelf presence, content processes, and strategic activations with a test-and-learn mindset.

Based in Bentonville with regular in-office collaboration and occasional remote work, you will design dashboards using Excel and PowerBI, analyze performance, and partner with Activation to execute plans that lift sales and digital literacy across the team.