Digital Sales Manager

Goalhanger; Washington (District of Columbia); On-site; USD 75,000 - 116,000; Full time

Job summary

Goalhanger is seeking a senior Digital Sales professional to own and grow the company’s digital and social revenue from both direct and agency partners. Based in our Oval office in the UK, you will manage pipeline, forecast, and CRM reporting while developing relationships with YouTube, Meta, TikTok, X and other platforms.

You’ll lead bespoke propositions across branded content, video integrations and multi‑platform campaigns, working with Sales, Production and Digital teams to deliver campaigns

Qualifications

• Proven experience in digital sales and social media sales with revenue targets.
• Experience selling digital or social campaigns to agencies or direct clients.
• Strong understanding of digital advertising landscape and major platforms.

Responsibilities

• Own Goalhanger's digital and social revenue targets with accurate pipeline and forecasting.
• Develop and manage relationships with platforms like YouTube, Meta, TikTok, X and other partners.
• Build and convert a pipeline of direct and agency clients.
• Develop bespoke propositions spanning branded content, video integrations, sponsorships and multi‑platform activations.
• Collaborate with Sales, Production and Digital teams to deliver high‑quality campaigns aligned with objectives.

Skills

Digital sales

Social media sales

Platform partnerships

Revenue generation

Prospecting

Negotiation

Presentations

Relationship building

Pipeline management

Forecasting

Tools

CRM systems

YouTube

Meta Ads Manager

TikTok for Business

Job description

Goalhanger is one of the UK's most exciting independent media companies, the team behind some of the world's most successful shows, including The Rest Is Politics, The Rest Is History, The Rest Is Football, The Rest Is Entertainment, and a fast-growing slate. We're a creative, fast-moving organisation with big ambitions and a brilliant team that makes them happen. This role is based full time (5 days a week) in our office in Oval. £55,000 - £85,000 OTE

What you'll do:

• Own Goalhanger's digital and social commercial revenue, delivering against an individual revenue target and maintaining accurate pipeline, forecasting and CRM reporting.
• Develop and manage key relationships with platforms including YouTube, Meta, TikTok, X as well as emerging digital partners, maximising monetisation opportunities and identifying new products, formats and revenue streams.
• Act as Goalhanger's digital and social specialist, keeping the Sales team up to date on platform developments and best practice, and identifying where digital can strengthen client proposals.
• Build and convert a pipeline of direct and agency clients.
• Develop and pitch bespoke propositions spanning branded content, video integrations, sponsorships, talent-led campaigns and multi-platform activations, including opportunities that integrate digital and social with Goalhanger's wider podcast and video offering.
• Work closely with Sales, Production and Digital teams to develop and deliver high-quality campaigns that meet client objectives while being creatively strong and appropriate for Goalhanger's audiences.
• Represent Goalhanger across the digital, social, agency and platform ecosystem, building relationships and using market insight to generate new business and inform the company's commercial strategy.

What you'll bring:

• Proven experience in digital sales, social media sales and / or platform partnerships.
• A strong track record of generating revenue and delivering against commercial targets.
• Strong understanding of the digital and social advertising landscape, particularly YouTube, TikTok and other major social platforms.
• Experience selling digital or social-first campaigns to agencies and/or clients directly.
• Confidence developing new business, including prospecting, networking and opening conversations with new clients.
• Experience managing the full sales cycle, from identifying opportunities through to pitching, negotiating and closing.
• Excellent presentation, pitching, negotiation and relationship-building skills.
• Ability to work as a specialist within a wider commercial team, supporting colleagues while independently owning opportunities and revenue.
• Strong understanding of how brands can use social content, video and digital audiences to achieve marketing objectives.
• Highly organised, with experience managing pipelines, forecasts and multiple commercial opportunities simultaneously.
• A genuine passion for digital content, social media, video and premium editorial brands.

We'd Especially Love to See:

• Existing relationships with YouTube, TikTok, X or other major digital and social platforms.
• Existing relationships with media agencies, social agencies or senior brand marketing teams.
• Experience selling YouTube, TikTok or social-first advertising and branded content.
• A genuine appreciation of Goalhanger's shows and an understanding of the different audiences across the portfolio.

Why join Goalhanger?

A rare opportunity to help shape the commercial growth of the UK's fastest growing company.

A creative, collaborative, close-knit team that genuinely cares about its work and each other.

The opportunity to grow and build our Digital Sales Strategy from scratch.

Competitive salary and benefits, plus opportunities for growth within the role as our team and content portfolio expand.

A working environment that values curiosity, autonomy, humour, delivery and purpose.