Creative Producer (Branded Content)

Goalhanger; Washington (District of Columbia); On-site; USD 68,000 - 74,000; Full time

Job summary

Goalhanger is a fast-growing independent media company behind major shows such as The Rest Is Politics and The Rest Is History. This full-time role is based in our Oval office, focusing on creating original branded content for campaigns across podcasts, YouTube and social platforms.

You will collaborate with clients, account teams and production to translate objectives into authentic content that matches each show's tone.

Qualifications

• Experience creating and delivering original branded content.
• Strong client-facing and presentation skills.
• Instinct for making branded content feel native to a show and audience.
• Excellent creative development, copywriting and storytelling skills.
• Deep understanding of YouTube, Instagram, TikTok, Facebook, X, Snapchat and long-form podcasts.
• Strong instinct for format development with clear hooks and payoffs.
• Curious and immersed in internet culture and trends.
• Creative problem-solver, collaborative and adaptable to feedback.

Responsibilities

• Support the creative delivery of commercial campaigns and turn client objectives into content that fits each Goalhanger show.
• Collaborate with clients and the Account Management team, presenting ideas and guiding feedback to final execution.
• Bridge between clients, hosts and production to maintain brand objectives and show authenticity.
• Translate client ideas into formats across podcasts, YouTube, social and other digital platforms.
• Write copy and develop treatments for ads, social content and shoots.
• Assist development of new commercial formats leveraging Goalhanger IP and talent.
• Stay current with formats and trends to inspire campaigns and engage audiences.
• Support end-to-end production including scheduling, budgeting and talent coordination.

Skills

Branded content

Client facing

Copywriting

Storytelling

Cross-platform

Format development

Collaboration

Creative development

Job description

Goalhanger is one of the UK's most exciting independent media companies, the team behind some of the world's most successful shows, including The Rest Is Politics , The Rest Is History , The Rest Is Football , The Rest Is Entertainment, and a fast-growing slate. We're a creative, fast-moving organisation with big ambitions and a brilliant team that makes them happen. This role is based full time (5 days a week) in our office in Oval. £50,000 - £55,000 OTE

What you’ll do:

• Support the creative delivery of commercial campaigns, helping turn agreed client objectives into engaging content that feels authentic to the tone, talent and audience of each Goalhanger show.
• Work closely with clients and the Account Management team throughout delivery, developing and presenting creative ideas, treatments, scripts and social concepts, providing clear creative rationale, and guiding feedback through to final execution while keeping campaigns on track and expectations aligned.
• Act as the creative bridge between clients, podcast hosts and production teams, ensuring brand objectives are effectively integrated while maintaining the authenticity of each show.
• Take client ideas and campaign requirements and translate them into compelling formats, narratives and executions across podcasts, YouTube, social and wider digital platforms.
• Write copy and develop creative treatments for ads, social content, video, podcast integrations and wider commercial shoots.
• Support the development of new commercial content formats that make the most of Goalhanger's IP, talent and cross-platform audiences.
• Stay close to emerging formats, internet culture, creators and platform trends, bringing new ideas and inspiration into commercial campaigns and identifying opportunities for brands to engage audiences in fresh ways.
• Help test and develop new creative approaches, using audience and campaign learnings to improve and evolve future formats.
• Support the end-to-end production of commercial content, including scheduling, budgeting, bookings, talent coordination and shoots at the Goalhanger studio and across UK and international locations.

What you’ll bring:

• Experience creating and delivering original branded content for a publisher, broadcaster, brand, media agency, production company or creator.
• Strong client-facing and presentation skills, with the confidence to present ideas, explain creative decisions, manage feedback and build positive relationships with clients.
• A strong instinct for making branded content feel native to a show, talent and audience, while delivering against clear client objectives.
• Excellent creative development, copywriting and storytelling skills, with an understanding of how ideas can work across podcast, YouTube, social and other digital platforms.
• A deep understanding of YouTube, Instagram, TikTok, Facebook, X, Snapchat and long-form podcast platforms such as Apple Podcasts and Spotify.
• A strong instinct for format development, with the ability to identify compelling hooks, clear structures and satisfying audience payoffs.
• Curious and immersed in internet culture, creators, trends and emerging formats, with an instinct for what audiences genuinely find interesting and engaging.
• A creative problem-solver who is comfortable responding to feedback, adapting ideas and finding solutions that work for both the client and the show.
• Highly collaborative, with the ability to work effectively across clients, commercial teams, talent and production.
• Excellent attention to detail, particularly around accuracy, client amends, scripts, formatting and version control.

Why join Goalhanger?

• A rare opportunity to help shape the commercial content and growth of the UK's fastest growing company.
• A creative, collaborative, close-knit team that genuinely cares about its work and each other.
• Play a hands-on role in creating commercial work across some of Goalhanger's biggest shows, with the opportunity to develop your craft, work with leading talent and see your work go from brief to recording and out to millions of viewers.
• Competitive salary and benefits, plus opportunities for growth within the role as our team and content portfolio expand.
• A working environment that values curiosity, autonomy, humour, delivery and purpose.