DIGITAL SALES EXECUTIVE - WMC

Gray Local Media, Inc; Memphis (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

WMC-TV/Gray Media in Memphis, TN seeks a seasoned digital advertising seller to lead outbound sales across global clients. You will own the full sales cycle, build strong client relationships, and drive a $600k annual quota with proven performance in digital/media sales.

You’ll collaborate with internal teams to design multi-product advertising solutions and expand accounts through renewals and upsells, while maintaining CRM hygiene and accurate forecasts.

Qualifications

• 2+ years' experience in digital/media sales, with evidence of prior success
• Strong communication, consultative selling, and relationship-building skills
• Ability to prospect and network with business decision-makers across organizations
• Proven track record of building client relationships and closing deals

Responsibilities

• Own full sales cycle: prospecting, discovery, solution design, proposal, negotiation, and account growth
• Run outbound sales strategies to generate new revenue and pipeline
• Sell integrated digital advertising solutions (OTT/CTV, display/video, YouTube, paid social, retargeting)
• Develop multi-product proposals tied to business outcomes (leads, sales, ROAS)
• Collaborate with internal teams to scope, launch, optimize, and retain accounts
• Maintain CRM hygiene, pipeline coverage, and forecast calls
• Expand accounts through performance reviews, upsells, cross-sells, and renewals

Skills

Digital sales

Prospecting

Account management

CRM

Tools

CRM software

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMC:

WMC is Memphis’s local television and digital media leader, serving audiences across the Mid-South with trusted news, weather, sports, and community-focused content. As part of Gray Media, WMC & GDM Memphis are committed to connecting the Memphis community with trusted local content and helping businesses grow through high-impact broadcast and digital advertising solutions. We offer a collaborative, fast-paced environment focused on innovation, client success, and community impact.

Job Summary/Description:

Digital advertising is where the growth is — and we're looking for a driven, consultative sales professional ready to lead the charge. This is your chance to sell best-in-class, brand-safe, globally capable ad tech, backed by the market's largest, most dominant local audience platforms.

If you're a seasoned seller or digital agency executive who thrives on winning new business, building real client partnerships, and getting paid for performance — this is the seat you've been looking for.

You will own the full sales cycle — prospecting, discovery, solution design (with internal specialists), proposal, negotiation, and long-term account growth. No limits on your ambition. Just a full digital product suite, expert internal support, and a market ready for you to dominate.

We're hiring a seasoned digital advertising seller who thrives in a primarily outbound environment and can consistently deliver against a $600k annual quota. This role is based in Memphis, TN, with the capability to target and sell globally.

Duties/Responsibilities include, but are not limited to:

• Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
• Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics
• Sell integrated digital advertising solutions, including:
  1. OTT / CTV, display/video, YouTube, paid social, retargeting, SEO / local search, paid search / SEM
  2. Website/landing page strategy, analytics/measurement, conversion optimization
  3. Audience strategy, creative approach, and performance reporting
• Develop multi-product proposals tied to real business outcomes — leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, and more
• Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts
• Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
• Expand accounts through performance reviews, upsells, cross-sells, and renewals

Qualifications/Requirements:

• 2 or more years' experience in digital/media sales preferred, with evidence of prior success working with business clients
• Demonstrates intellect, drive, executive presence, and sales acumen
• The ability to prospect and network with business decision-makers within small, medium, and large organizations
• Proven experience building excellent client relationships
• Excellent troubleshooting and problem-resolution skills
• Possess superb written and verbal communication skills
• Proficient with Microsoft Excel, Word, and PPT

WMC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline up to and including discharge.