Digital Sales Executive

Grupo Ferré Rangel; San Juan (PR); On-site; USD 50,000 - 90,000; Full time

Job summary

GFR Media in Puerto Rico seeks a Digital Sales Executive to drive digital revenue growth across its media ecosystem, crafting strategic solutions for agencies and direct clients. You will own the client journey from prospecting to campaign optimization and reporting, partnering with Ad Ops, Analytics, and Editorial teams to maximize performance.

The role demands strong digital fluency, analytical mindset, and a hunter mentality with proven ability to close deals and exceed targets.

Qualifications

• 5+ years of experience in sales, digital advertising sales, agency account management, media planning, or digital marketing.
• Strong understanding of digital KPIs, audience segmentation, and campaign performance.
• Proven success in exceeding sales targets with a consultative approach.

Responsibilities

• Develop and grow a portfolio of digital clients through consultative selling.
• Achieve monthly and quarterly revenue targets for the Digital Revenue Unit.
• Identify new business opportunities via prospecting, market research, and networking.
• Present customized proposals using insights and product capabilities.
• Coordinate with internal teams to launch and optimize campaigns for performance.

Skills

Digital sales

CRM tools

Negotiation

Cold calling

Analytics

Advertising platforms

Bilingual English/Spanish

Education

Bachelor's degree in Marketing/Business/Communications/Digital Media

Tools

CRM software

MS Office

Job description

GFR Media It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business

• The Digital Sales Executive position is a Full time, Regular position. JOB SUMMARY R esponsible for driving digital revenue growth across the company's media ecosystem by developing strategic solutions for advertising agencies and direct clients. This role focuses on identifying client needs, offering data-driven digital marketing strategies, coordinating campaigns with internal teams, and maintaining strong relationships with key partners. The ideal candidate brings strong digital expertise, excellent commercial instincts, and the ability to translate marketing objectives into effective multi-platform advertising solutions. MAIN RESPONSABILITIES Develop and grow a portfolio of digital clients through consultative selling. Achieve monthly and quarterly revenue targets aligned with the Digital Revenue Unit. Identify new business opportunities through active prospecting, market research, networking and participation in industry events. Present customized proposals aligned with client objectives, using insights, audience data and product capabilities. Serve as the primary point of contact for advertising agencies, maintaining strong relationships and ensuring full visibility of the company's digital solutions. Conduct regular meetings with agencies to present digital products, campaign results, insights, and new opportunities. Coordinate with planners and buyers to secure budgets and optimize placement within the company's digital inventory. Collaborate with internal teams (Ad Ops, Creative, Analytics, Data) to ensure campaigns are launched efficiently, monitored, and optimized for performance. Prepare campaign briefs, pacing reports, wrap-up reports and analytical summaries. Monitor campaign KPIs such as impressions, CTR, video completion rates, engagement metrics, and conversions. Recommend optimizations to improve performance and exceed client expectations. Maintain deep understanding of all digital products including display, video, programmatic, native, branded content, social media integrations, streaming audio, podcast inventory, and data-driven audience solutions. Stay updated on digital marketing trends, new tools, competitive activity and emerging technologies. Train clients and agencies on digital capabilities when required. Work closely with Editorial, Marketing, Creative Studio, Ad Ops, Events and Data teams to develop integrated, multi-platform solutions for clients. Participate in internal brainstorming for new products, formats or revenue strategies. Conduct comprehensive client needs assessments, deliver strategic recommendations, propose tailored tactics and solutions, and provide ongoing evaluations to assess advertising effectiveness and drive continuous improvement. Attend relevant sales meetings, training sessions, and industry trade shows to stay informed, showcase products, expand networks, and enhance professional knowledge. Maintain accurate and up-to-date CRM records, including client interactions, proposals, and follow-ups. Complies fully and consistently with the Company's standards, policies, and procedures and the local and federal laws applicable to our industry, business, and employment practices. May perform other duties and responsibilities as assigned, in accordance with the education and experience requirements contained in this document. QUALIFICATIONS Bachelor's degree in Marketing , Business, Communications, Digital Media, or related field. 5 + years of experience in sales, digital advertising sales, agency account management, media planning, or digital marketing. KNOWLEDGE, SKILLS AND ABILITIES Strong understanding of digital KPIs, metrics, audience segmentation and campaign performance analysis. Experience working with advertising agencies, media buyers or brand marketers. Strong analytical abilities and comfort discussing performance data with clients. Proficiency with digital sales platforms, ad managers, CRM tools, and reporting dashboards. Knowledge of programmatic advertising, DSP/SSP ecosystems, and data-enabled targeting. Demonstrated success in exceeding sales targets using a consultative, solutions-focused approach, and a hunter mentality with cold calling/prospecting experience. Proven ability to manage and grow client relationships, driving revenue generation, customer satisfaction, and strong collaboration with internal and external partners. Strong problem-solving abilities and strategic mindset, with a focus on anticipating client needs and delivering tailored solutions. Proficiency in social media and digital tools, with the ability to learn and demonstrate complex media solutions for digital and print advertising. Exceptional consultative skills and the ability to build solid relationships with clients, management teams, and stakeholders at all levels. Strong negotiation skills and a proven ability to close deals with a high level of success. Excellent written and verbal communication skills, with the ability to engage audiences and command the room during presentations. Highly organized with strong time management skills, able to multi-task, plan ahead , and manage client needs with precision and attention to detail. Self-motivated, goal-oriented, ethical, and able to work independently with minimal supervision. Basic financial knowledge and math skills for understanding and managing budgets and financial reports. Willingness to travel for client meetings, industry events, and trade shows. Experience utilizing Microsoft Office products (MS Word, Excel, and Outlook). Bilingual (writing, conversational and reading comprehension in English and Spanish). CERTIFICATIONS/ LICENSES/ PROFESSIONAL AFFILIATIONS Certifications in Google Ads, Meta Blueprint, LinkedIn Ads, Spotify Advertising, or similar platforms , is preferred
• WORKING CONDITIONS The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job
• The noise level in the work environment is usually moderate. Will operate a computer, copier, and other modern office equipment. The employee generally works indoors in an office setting. Ability to work in a fast-paced environment with flexible hours, including evenings or weekends, as needed for client meetings, events, or other business needs. Frequent travel may be required for client meetings, industry events, or conferences. PHYSICAL REQUIREMENTS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
• Ability to sit for extended periods while working on a computer and managing various projects. Regular use of hands and fingers for typing, digital navigation, and handling office equipment. Occasional lifting and carrying presentation materials or product samples, typically up to 25 pounds. Strong visual and auditory skills are essential for reading documents and using a computer screen for extended periods of time. Ability to travel frequently for client visits, which may require walking, standing, or navigating various environments. Si disfrutas de un ambiente que promueve el crecimiento y la colaboración con personas motivadas, entusiastas y comprometidas con el éxito, ¡tenemos la carrera ideal para ti! Grupo Ferré Rangel de ser un Patrono con Igualdad de Oportunidades de Empleo. No discriminamos por raza, color, religión, sexo, orientación sexual, identidad de género, origen nacional, edad, discapacidad, información genética u otro estado o característica protegida por las leyes federales, estatales o locales. Todos los solicitantes calificados serán considerados para empleo sin importar estas características. Animamos a personas de todos los orígenes y experiencias a postularse. Si necesitas asistencia o acomodos razonables debido a una discapacidad, por favor contáctanos en ******.