Digital Sales Executive

Grupo Ferré Rangel; Guaynabo (PR); On-site; USD 65,000 - 90,000; Full time

Job summary

Grupo Ferré Rangel is seeking a Digital Sales Executive to drive digital revenue growth across its media ecosystem. The role focuses on developing strategic solutions for agencies and direct clients, translating marketing objectives into multi-platform advertising strategies.

The ideal candidate brings strong digital expertise, commercial instinct, and the ability to build lasting client relationships while coordinating with internal teams for optimized campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field.
• 5+ years of experience in sales, digital advertising sales, agency account management, or digital marketing.
• Bilingual in English and Spanish (written and spoken).

Responsibilities

• Develop and grow a portfolio of digital clients through consultative selling.
• Achieve revenue targets aligned with the Digital Revenue Unit.
• Identify new business opportunities via prospecting, market research, and networking.
• Present customized proposals using insights and product capabilities.
• Maintain strong relationships with advertising agencies and direct clients.
• Collaborate with internal teams to launch and optimize campaigns.

Skills

Digital advertising sales

Consultative selling

Client relationship management

CRM tools

Data-driven marketing

Education

Bachelor's degree in Marketing/Business

Tools

Ad platforms

Analytics dashboards

CRM tools

Job description

Digital Sales Executive

GFR Media It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business.
¡Nada mejor que trabajar en un lugar donde todos realmente CREEN en su propósito!

The Digital Sales Executive position is a Full time, Regular position.

Job Summary

Responsible for driving digital revenue growth across the company's media ecosystem by developing strategic solutions for advertising agencies and direct clients. This role focuses on identifying client needs, offering data-driven digital marketing strategies, coordinating campaigns with internal teams, and maintaining strong relationships with key partners. The ideal candidate brings strong digital expertise, excellent commercial instincts, and the ability to translate marketing objectives into effective multi-platform advertising solutions.

Main Responsibilities

• Develop and grow a portfolio of digital clients through consultative selling.
• Achieve monthly and quarterly revenue targets aligned with the Digital Revenue Unit.
• Identify new business opportunities through active prospecting, market research, networking and participation in industry events.
• Present customized proposals aligned with client objectives, using insights, audience data and product capabilities.
• Serve as the primary point of contact for advertising agencies, maintaining strong relationships and ensuring full visibility of the company's digital solutions.
• Conduct regular meetings with agencies to present digital products, campaign results, insights, and new opportunities.
• Coordinate with planners and buyers to secure budgets and optimize placement within the company's digital inventory.
• Collaborate with internal teams (Ad Ops, Creative, Analytics, Data) to ensure campaigns are launched efficiently, monitored, and optimized for performance.
• Prepare campaign briefs, pacing reports, wrap-up reports and analytical summaries.
• Monitor campaign KPIs such as impressions, CTR, video completion rates, engagement metrics, and conversions.
• Recommend optimizations to improve performance and exceed client expectations.
• Maintain deep understanding of all digital products including display, video, programmatic, native, branded content, social media integrations, streaming audio, podcast inventory, and data-driven audience solutions.
• Stay updated on digital marketing trends, new tools, competitive activity and emerging technologies.
• Train clients and agencies on digital capabilities when required.
• Work closely with Editorial, Marketing, Creative Studio, Ad Ops, Events and Data teams to develop integrated, multi-platform solutions for clients.
• Participate in internal brainstorming for new products, formats or revenue strategies.
• Conduct comprehensive client needs assessments, deliver strategic recommendations, propose tailored tactics and solutions, and provide ongoing evaluations to assess advertising effectiveness and drive continuous improvement.
• Attend relevant sales meetings, training sessions, and industry trade shows to stay informed, showcase products, expand networks, and enhance professional knowledge.
• Maintain accurate and up-to-date CRM records, including client interactions, proposals, and follow-ups.
• Complies fully and consistently with the Company's standards, policies, and procedures and the local and federal laws applicable to our industry, business, and employment practices.
• May perform other duties and responsibilities as assigned, in accordance with the education and experience requirements contained in this document.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field.
• 5+ years of experience in sales, digital advertising sales, agency account management, media planning, or digital marketing.
• Bilingual (writing, conversational and reading comprehension in English and Spanish).

Knowledge, Skills and Abilities

• Strong understanding of digital KPIs, metrics, audience segmentation and campaign performance analysis.
• Experience working with advertising agencies, media buyers or brand marketers.
• Strong analytical abilities and comfort discussing performance data with clients.
• Proficiency with digital sales platforms, ad managers, CRM tools, and reporting dashboards.
• Knowledge of programmatic advertising, DSP/SSP ecosystems, and data-enabled targeting.
• Demonstrated success in exceeding sales targets using a consultative, solutions-focused approach, and a hunter mentality with cold calling/prospecting experience.
• Proven ability to manage and grow client relationships, driving revenue generation, customer satisfaction, and strong collaboration with internal and external partners.
• Strong problem-solving abilities and strategic mindset, with a focus on anticipating client needs and delivering tailored solutions.
• Proficiency in social media and digital tools, with the ability to learn and demonstrate complex media solutions for digital and print advertising.
• Exceptional consultative skills and the ability to build solid relationships with clients, management teams, and stakeholders at all levels.
• Strong negotiation skills and a proven ability to close deals with a high level of success.
• Excellent written and verbal communication skills, with the ability to engage audiences and command the room during presentations.
• Highly organized with strong time management skills, able to multi-task, plan ahead, and manage client needs with precision and attention to detail.
• Self-motivated, goal-oriented, ethical, and able to work independently with minimal supervision.
• Basic financial knowledge and math skills for understanding and managing budgets and financial reports.
• Willingness to travel for client meetings, industry events, and trade shows.
• Experience utilizing Microsoft Office products (MS Word, Excel, and Outlook).

Certifications, Licenses and Professional Affiliations

• Certifications in Google Ads, Meta Blueprint, LinkedIn Ads, Spotify Advertising, or similar platforms, is preferred.

Working Conditions

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. Will operate a computer, copier, and other modern office equipment. The employee generally works indoors in an office setting. Ability to work in a fast-paced environment with flexible hours, including evenings or weekends, as needed for client meetings, events, or other business needs. Frequent travel may be required for client meetings, industry events, or conferences.

Physical Requirements

Ability to sit for extended periods while working on a computer and managing various projects. Regular use of hands and fingers for typing, digital navigation, and handling office equipment. Occasional lifting and carrying presentation materials or product samples, typically up to 25 pounds. Strong visual and auditory skills are essential for reading documents and using a computer screen for extended periods of time. Ability to travel frequently for client visits, which may require walking, standing, or navigating various environments.

Company Culture and Equal Opportunity

Grupo Ferré Rangel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, age, or veteran status. We encourage applications from individuals of all backgrounds.

We appreciate your interest! Grupo Ferré Rangel is a diversified, multi-generational, family-owned company committed to leading Puerto Rico, and the communities in which it operates, to a sustainable and prosperous future. Our Purpose: To enhance and enrich the lives of Puerto Ricans, and the communities we serve, every day and in every interaction. Our Legacy: +100 years of history, 8 industries, 4 generations Iron, Cement, Newspaper, Printing, Media, Real Estate, Customer Service, Energy. En Grupo Ferré Rangel, prosperamos gracias al gran talento que impulsa nuestro negocio hacia adelante. Estamos comprometidos a contratar al mejor talento y brindarles oportunidades para destacarse y potenciar sus habilidades. Después de explorar nuestras ofertas de empleo actuales, te invitamos a solicitar aquellas que mejor se alineen con tus habilidades. ¡Mantente al tanto de tu progreso y de nuevas vacantes que puedan interesarte! Gracias por considerar al Grupo Ferré Rangel. ¡Agradecemos tu interés! El Grupo Ferré Rangel es una empresa familiar, diversificada y multigeneracional, comprometida a llevar a Puerto Rico, y a las comunidades en las que opera, hacia un futuro sostenible y próspero. Nuestro Propósito: Mejorar y enriquecer la vida de los puertorriqueños, todos los días, y en cada interacción. Nuestro Legado: Más de 100 años de historia, 8 industrias, 4 generaciones Hierro, Cemento, Periódico, Imprenta, Medios, Bienes Raíces, Servicio al Cliente y Energía.

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