DIGITAL SALES COORDINATOR - WVUE

Gray Media, Inc.; New Orleans (LA); On-site; USD 52,000 - 64,000; Full time

Job summary

WVUE FOX 8, part of Gray Media, seeks a Digital Sales Coordinator to manage digital advertising campaigns from onboarding through optimization. You will partner with the Sales team and Gray Digital Media Ad Ops to set up, traffic, and launch campaigns across OTT/CTV, display, video, paid social and mobile.

You will monitor pacing, optimize delivery, troubleshoot GA4/Tag Manager issues, and prepare regular performance reports for internal stakeholders and clients.

Qualifications

• Experience in digital advertising operations or related field.
• Knowledge of OTT/CTV, programmatic display, video, paid social, and mobile.
• Experience with GA4, ad trafficking platforms, or order management systems.
• Proficient in Excel and PowerPoint.
• Strong organizational skills and attention to detail.
• Ability to multitask and meet deadlines in a fast-paced sales environment.
• Excellent written and verbal communication.
• Self-starter who collaborates across teams.

Responsibilities

• Campaign Operations & Order Entry: accurate digital order entry across platforms and campaigns.
• Campaign Management: monitor pacing, delivery, and performance across campaigns.
• Reporting & Analytics: pull and distribute regular campaign performance reports.
• Sales Support & Communication: coordinate with Media Executives and Sales team.

Skills

Digital ad ops

OTT/CTV & programmatic

Communication

Organization

Multitasking

Self-starter

Team collaboration

Tools

GA4

Google Tag Manager

Google Business Manager

Google Search Console

Meta Business Suite

Excel

PowerPoint

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WVUE:

WVUE FOX 8 (Channel 8) is the primary Fox network television affiliate in New Orleans, Louisiana. Owned by Gray Media, it is highly recognized for its extensive local newscasts, severe weather coverage, and being the official television broadcast home for the New Orleans Saints.

Job Summary/Description:

Digital Sales Coordinator is responsible for Digital Advertising campaign onboarding, workflow, and optimization.

Duties/Responsibilities include, but are not limited to:

Campaign Operations & Order Entry:

• Responsible for Digital order entry with a high level of accuracy across all platforms and campaign types
• Work with the Sales team and the GDM (Gray Digital Media) Ad Ops team for all operational setup, trafficking, and campaign execution
• Coordinate campaign onboarding, including creative submission, scheduling, and launch verification.
• Troubleshoot Ad Operations issues and communicate with ME's & Clients when needed

Digital Campaign Management:

• Monitor pacing, delivery, and performance across all active digital campaigns (OTT/CTV, display, video, paid social, mobile, and audience-targeted products and more)
• Proactively identify and communicate optimization opportunities to improve campaign performance and protect revenue
• Troubleshoot Google Analytics (GA4), Google Tag Manager, Google Business Manager, Google Search Console, Meta Business Suite + more for all access issues and support proper attribution tracking setup for clients
• Assist in the implementation and auditing of attribution and conversion tracking across campaigns
• Ensure all campaigns are pacing to deliver in full and ensure all revenue is kept within the given calendar month

Reporting & Analytics:

• Pull, compile, and distribute regular campaign performance reports for internal stakeholders and clients
• Maintain accurate records of campaign metrics, pacing, and delivery outcomes
• Reconcile and audit third-party billing and impressions

Sales Support & Communication:

• Work closely with Media Executives and the current Digital Sales Coordinator to ensure seamless campaign execution and client satisfaction
• Manage and communicate digital inventory availability and sell-through percentages to the sales team
• Assist with compiling regular reporting and establishing recurring cadences per account

Qualifications/Requirements:

• Experience in digital advertising operations, media, or a related field preferred
• Familiarity with digital marketing products including OTT/CTV, programmatic display, video, paid social, audience targeting, and mobile
• Working knowledge of Google Analytics (GA4), ad trafficking platforms, and/or order management systems a plus
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
• Exceptional organizational skills with strong attention to detail
• Ability to prioritize, multitask, and meet deadlines in a fast-paced sales environment
• Strong written and verbal communication skills
• Self-starter who takes initiative and works well both independently and cross-functionally

WVUE-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.