Digital Response Team Manager

Herc Rentals; Town of Florida (NY); On-site; USD 89,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Coverage

Life and disability insurance

401(k) with company match

Employee Stock Purchase Program

Paid Time Off

Paid parental leave

Tuition Reimbursement

Job summary

Herc Rentals is hiring a Digital Response Team Manager in Bonita Springs, FL. You will lead a team of digital response specialists, train new members, and drive digital sales strategies to meet targets. You will forecast sales, analyze market trends, and collaborate with marketing to align efforts. Strong leadership and Salesforce experience are required.

The role emphasizes developing people, processes, and strategy aligned with department goals, while maintaining a high-performing team culture.

Qualifications

• 5–10 years of progressive leadership experience.
• Rental industry experience with talent development.
• Proficiency in CRM software, specifically Salesforce.
• Excellent communication and interpersonal skills.

Responsibilities

• Lead, mentor, and manage a team of digital response specialists, ensuring optimal performance and growth.
• Train and onboard new digital response team members.
• Conduct quarterly and annual reviews.
• Develop and execute digital sales strategies to meet sales targets.
• Analyze sales data and market trends to identify opportunities for growth.
• Forecast quarterly and annual sales and adjust budgets accordingly.
• Collaborate with the marketing team to align sales and marketing efforts for maximum impact.
• Handle escalated customer inquiries and resolve issues promptly.
• Track and analyze Digital Response team performance metrics, adjusting strategies as needed to ensure goals are met.
• Provide regular reports on sales numbers, lead conversion rates, and campaign effectiveness to leadership.
• Utilize Herc’s sales strategies to generate new business and assist in driving growth.
• Utilize Salesforce CRM to track all lead gen activities.
• Lead daily/weekly teams calls to address outstanding action items and make sure the team is clear on responsibilities, assignments, and priorities.
• Stay updated on product launches and industry trends to ensure the Digital Response team is well-informed and aligned.

Skills

Leadership

CRM proficiency

Sales forecasting

Data analysis

Communication

Digital marketing

Team development

Strategic thinking

Salesforce CRM

Tools

Salesforce

Job description

Digital Response Team Manager

Bonita Springs, FL, USA, 34134

Employment Status: Full-time

Posting Start Date: 9/14/26

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals' parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol "HRI." Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026.

Job Purpose

Lead the management and direction of the team, identifying areas of improvement regarding team performance, value to the customer and relevant processes and procedures. Drive the development of people, processes, and strategy to ensure continued alignment with the strategic initiatives of the department and the company. Partners with sales team, Customer Care team and field to develop key relationships, drive revenue and boost results through analysis and optimization of complex opportunities. Strong leader who can drive growth and lead a team to success. As a leader, create a high-performing, fun, and successful team-based environment.

What you will do…

• Lead, mentor, and manage a team of digital response specialists, ensuring optimal performance and growth.
• Train and onboard new digital response team members.
• Conduct quarterly and annual reviews.
• Develop and execute digital sales strategies to meet sales targets.
• Analyze sales data and market trends to identify opportunities for growth.
• Forecast quarterly and annual sales and adjust budgets accordingly.
• Collaborate with the marketing team to align sales and marketing efforts for maximum impact.
• Handle escalated customer inquiries and resolve issues promptly.
• Track and analyze Digital Response team performance metrics, adjusting strategies as needed to ensure goals are met.
• Provide regular reports on sales numbers, lead conversion rates, and campaign effectiveness to leadership.
• Utilize Herc’s sales strategies to generate new business and assist in driving growth.
• Utilize Salesforce CRM to track all lead gen activities.
• Lead daily/weekly teams calls to address outstanding action items and make sure the team is clear on responsibilities, assignments, and priorities.
• Stay updated on product launches and industry trends to ensure the Digital Response team is well-informed and aligned.

Requirements

• 5 -10 years of progressive leadership experience
• Rental industry experience with specific proficiency leading a team, identifying & developing talent.
• Proficiency in CRM software specifically Sales Force.
• Excellent communication and interpersonal skills
• Ability to analyze sales data and develop actionable strategies.
• Understanding of digital marketing and e-commerce

Skills

• Ability to organize and manage multiple people and priorities.
• Takes ownership of customer experience and sales cycle
• Adapts to changing business and customer needs.
• Ability to engage in natural verbal interaction with customers and utilize sales methods to close deals.
• Communicate professionally and effectively with all levels of the organization.
• Proficient with Microsoft Office products (Outlook, Excel, Word).
• Self-motivated to achieve goals and deliver results.
• Drive results through teamwork and business processes.
• Problem analysis and problem resolution at both a strategic and functional level.
• Multi-tasking individual who uses project management skills to accomplish goals.
• Demonstrated ability to lead a team and drive results through others.

Req #: 71504

Pay Range: $89,000 - $100,000

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

• Medical, Dental, and Vision Coverage
• Life and disability insurance
• Flex spending and health savings accounts
• Virtual Health Visits
• 24 Hour Nurse Line
• Healthy Pregnancy Program
• Tobacco Cessation Program
• Weight Loss Program

Building Your Financial Future

• 401(k) plan with company match
• Employee Stock Purchase Program

Life & Work Harmony

• Paid Time Off (Holidays, Vacations, Sick Days)
• Paid parental leave.
• Military leave & support for those in the National Guard and Reserves
• Employee Assistance Program (EAP)
• Adoption Assistance Reimbursement Program
• Tuition Reimbursement Program
• Auto & Home Insurance Discounts

Protecting You & Your Family

• Company Paid Life Insurance
• Supplemental Life Insurance
• Accidental Death & Dismemberment Insurance
• Company Paid Disability Insurance
• Supplemental Disability Insurance
• Group Legal Plan
• Critical Illness Insurance
• Accident Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.