Senior Sales and Operations Coordinator

Herc Rentals; El Dorado (AR); On-site; USD 33,000 - 40,000; Full time

Benefits offered by this job

Medical, Dental, Vision Coverage

401(k) with company match

Paid Time Off

Parental leave

Employee Assistance Program

Job summary

Herc Rentals is seeking a Senior Sales and Operations Coordinator to be the first point of contact at a Herc Rentals branch, handling customer inquiries, coordinating equipment deliveries and pickups, and guiding field teams. The role emphasizes initiative, customer service, and proficiency with fleet management and pricing practices.

You will learn to manage a diverse portfolio, optimize routes, and collaborate with sales reps to grow revenue while ensuring safety and compliance with DOT

Qualifications

• High school diploma or GED required; college degree preferred.
• 2–4 years of relatable experience.
• Fluent in Rental Man.
• Fluent with On the Go use.
• Proficient in DOT Regulations and load securement guidelines.
• A valid driver's license with a clean driving record.

Responsibilities

• Proactively answer and resolve customer questions.
• Schedule delivery and pickup of equipment and coordinate with drivers.
• Optimize driver routing with DOT Regulations expertise.
• Aid and support other coordinators at the branch.
• Partner with territory sales representatives.
• Manage a portfolio of customers and maximize revenue.
• Finalize sales for inbound and outbound calls.
• Advise customers on equipment selection, operation, and maintenance.
• Generate and review daily business reports.
• Support all team members and collaborate cross-functionally.
• Develop fluency with Fleet, Procurement, dashboards, and checklists.
• Serve as local expert on Optimus and pricing practices.
• Assist others with Salesforce.com and eApply pre-screening.

Skills

Vehicle operation

Customer communication

Decision making

Initiative

Planning

Personal organization

Teamwork

Education

High school diploma or GED

College degree preferred

Tools

Rental Man

DOT Regulations

Load securement guidelines

On the Go usage

Rental management tools

Job description

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals' parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol "HRI." Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026.

Job Purpose

The Senior Sales and Operations Coordinator is the first person you see when you walk into a Herc Rentals branch or dial a Herc Rentals phone number. The ideal person for this role is energetic, eager to help, and hungry to learn and grow their career.

In this role you will learn to...

• Take initiative and work autonomously
• Manage a profit and loss statement
• Effectively grow a diverse portfolio of customers
• Manage a fleet inventory mix
• Become a safety expert
• Be an expert in the equipment rental industry
• Be promoted and grow your career!

What you will do...

• Proactively answer and resolve customer questions
• Schedule delivery and pick up of equipment and become a trusted partner to the drivers and delivery vendors
• Optimize routing of drivers by being a DOT Regulations expert
• Aid and support the other coordinators at the branch
• Be a trusted partner to the territory sales representatives
• Manage a portfolio of customers
• Maximize revenue through superior customer service on all existing orders
• Finalize sales for both inbound and outbound calls
• Provide customers with expert advice on the selection, operation and maintenance of all the various types of equipment
• Generate, process, analyze and review the daily business reports
• Support all team members
• Build fluency with Fleet, Procurement, and daily dashboard and branch manager checklists
• Act as local expert on Optimus and pricing practices
• Assist others with Salesforce.com
• Continue to open accounts and prescreen customers using eApply

Requirements

• High school or GED required, College Degree preferred
• 2 - 4 year of relatable experience
• Must be fluent in Rental Man
• Fluent with On the Go use
• Proficient in DOT Regulations and load securement guidelines
• A valid driver's license with a clean driving record

Skills

• Ability to drive and operate multiple types of vehicles and equipment
• Ability to communicate with customers
• Decision Making/Judgement
• Initiative
• Planning
• Personal Organization
• Teamwork

Pay Range:$24 - $29 per hour

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.