Digital Product Marketing & Website Lead

Paycom - ATS; Mexico (MO); On-site; USD 90,000 - 130,000; Full time

Job summary

Paycom - ATS is seeking a Digital Website and Product Marketing Manager to plan, develop, and execute integrated campaigns across regions and product lines, including site management and dealership branding.

You will partner with marketing, retail operations, sales, and product to drive lead generation, brand awareness, and sales growth while optimizing digital channels, events, and promotional content.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in marketing, promotions, communications, or related field.
• Strong project management and organizational skills.
• Experience coordinating multiple campaigns and events simultaneously.
• Knowledge of digital marketing platforms, CRM systems, web content management, email marketing, and social media.
• Strong verbal and written communication skills.
• Ability to work collaboratively across departments and regions.
• Agricultural, construction, turf, or equipment industry experience preferred.

Responsibilities

• Lead development of annual and seasonal marketing plans aligned with sales objectives.
• Create and execute multi-channel campaigns for various segments.
• Coordinate digital, radio, television, print, email, SMS, and direct marketing initiatives.
• Work with Social Media and Events Coordinator to represent products and programs on social media and event platforms.
• Work with agency partners and internal stakeholders to develop creative assets, messaging, and campaign strategies.
• Monitor campaign performance and adjust strategies to improve lead generation and ROI.
• Manage promotional calendars and seasonal marketing initiatives across multiple regions.
• Develop product positioning, promotional offers, financing messaging, and customer-facing marketing materials.
• Collaborate with sales teams to align marketing programs with market opportunities and customer demand.

Skills

Strategic marketing planning

Campaign management

Cross-functional collaboration

Digital marketing

Brand development

Data analysis & reporting

Marketing automation

Project management

Communication skills

Social media management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM systems

Web Content Management (CMS)

Marketing automation platforms

Job description

Paycom - ATS is seeking a Digital Website and Product Marketing Manager to plan, develop, and execute integrated campaigns across regions and product lines, including site management and dealership branding.

You will partner with marketing, retail operations, sales, and product to drive lead generation, brand awareness, and sales growth while optimizing digital channels, events, and promotional content.