Digital Product Marketing Manager

UWorld, LLC; Dallas (TX); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive Pay

Paid Time Off

Benefits Package

401(k) with employer matching

On-site and virtual fitness classes

Inclusive culture

Job summary

UWorld, LLC is seeking a Digital Product Marketing Manager with a strong analytical background to lead product and digital marketing strategy for multiple verticals. You will drive awareness, articulate the benefits of our educational tools, and convert leads into paying customers.

The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing plans across SEO/SEM, content, social media, and email campaigns, with a focus on measurable growth.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field; master’s preferred.
• 7+ years of experience leading digital marketing strategy.
• Experience with SEO/SEM, social media, and email marketing.
• Experience with SEO analytics tools (GA, GSC, SEMrush) preferred.

Responsibilities

• Oversee integrated marketing campaigns across channels.
• Lead SEO and SEM strategy for assigned verticals.
• Manage social media content and email campaigns.
• Define and report marketing metrics regularly.
• Develop collateral to support product offerings.
• Define annual product marketing strategy and market positioning.

Skills

Digital marketing strategy

Growth marketing

Content marketing

Social media marketing

Email marketing

SEO

SEM

Analytics

Market research

Communication

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Marketing automation tools

Google Analytics

Google Search Console

SEMrush

Job description

We are seeking a Digital Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

QUALIFICATIONS

Minimum Education Required

• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred

Minimum Required Experience

• 7 years of experience in a similar role leading digital marketing strategy
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Experience with SEO and SEM best practices; strong experience with Soocial media and Email marketing and content creation preferred
• Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

JOB DUTIES (including but not limited to)

Campaign Strategy and Development (70%)

• Oversee the production of effective integrated marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation and Email campaigns
• Create and regularly measure and report on marketing metrics
• Recommend and edit necessary collateral to support product offerings

Marketing Strategy (20%)

• Define the annual product marketing strategy
• Serve as the embedded product marketing specialist for assigned verticals
• Define and refine product differentiators and market positioning

Market Research (10%)

• Perform comprehensive, detailed market research on target market(s), including competitive analysis
• Define buyer personas, target markets, and analyze how buyers consume media and make decisions
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition

Required Knowledge, Skills, and Abilities

• Demonstrable digital marketing experience, especially Social, Email, SEO, and SEM
• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• Ability to prioritize projects effectively while managing competing objectives
• Experience reporting to clients or executive teams

Perks&Benefits:

• CompetitivePay–basedonexperience.
• PaidTimeOff–becausework-lifebalancematters.
• BenefitsPackage–includingmedical,vision,dental,life,anddisabilityinsurance.
• 401(k)with5%EmployerMatching–startplanningforyourfuture!
• On-Siteand Virtual GroupFitnessClasses–stayactiveandenergized.
• SupportiveWorkEnvironment–wefosteracultureofgrowth,diversity,andinclusion.

"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."