Email Marketing Specialist

UWorld, LLC; Coppell (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Vision coverage

Dental coverage

Life insurance

Disability insurance

Pet insurance

401(k) with employer match

PTO & parental leave

Holiday schedule including Christmas

Job summary

UWorld seeks an Email Marketing Specialist to develop, execute, and measure email marketing campaigns focused on demand generation and growth marketing. The role emphasizes campaign operations and regular measurement of traditional marketing analytics.

You will manage end-to-end email campaigns, nurture leads, and analyze cross-channel customer interactions to optimize performance and ROI. A Bachelor's in marketing or related field is required, with strong communication and organizational skills.

Qualifications

• Bachelor’s degree in marketing, digital marketing, communications, business, or a relevant field.
• Strong analytical and data-driven thinking to measure campaign performance.
• Excellent verbal and written communication skills; able to present ideas clearly.

Responsibilities

• Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms.
• Manage email marketing campaigns from plan development to reporting/analysis.
• Lead lead nurturing programs to accelerate prospect movement through the demand generation funnel.
• Analyze data to improve traffic, leads, and conversion rates across channels.
• Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns.

Skills

Strong analytical skills

Data-driven thinking

Communication skills

Organizational skills

Multitasking

Education

Bachelor’s in marketing

Tools

Marketing automation platforms

CRM software

Job description

UWorld seeks a Email Marketing Specialist to develop, execute, and measure email marketing campaigns. Primary responsibilities are demand generation, growth marketing and campaign operations. The email marketing Specialist is also responsible for regularly measuring and reporting traditional marketing and campaign analytics.

Responsibilities:

• Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms
• Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
• Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan, execute, and measure experiments and conversion tests
• Maintain a strong online company presence through digital channels
• Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
• Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
• Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
• Ensure brand consistency

• Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Minimum Education Required:

Bachelor’s in marketing, digital marketing, communications, business, or a relevant field.

Required Skills:

• Strong analytical skills and data-driven thinking
• Ability to interact, communicate, and present ideas in a collaborative environment
• Solid organizational, planning, and self-motivation skills
• Excellent verbal and written communication skills
• Ability to multitask and perform under tight deadlines

Minimum Experience Required:

• 3-5 years’ digital marketing and/or agency experience
• Strong experience with marketing automation and sales CRMs
• Extensive experience with effective digital marketing copy and behavioral triggers
• Demonstrable experience generating high-performing demand gen campaigns
• Knowledge of demand gen best practices and benchmarking
• Demonstrable experience of moving prospects through all stages of the marketing funnel

Compensation and Benefits

• Competitive compensation (contingent on experience)
• Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
• A generous paid holiday schedule that includes the entire week of Christmas
• Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
• 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
• Annual professional and career development opportunities available
• Social Committee that offers an inclusive environment to get to know coworkers in a fun way
• Daily on-site group fitness classes

"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."