Digital Product Manager, Principal

Blue Shield of CA; Los Angeles (CA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Blue Shield of CA seeks a Principal Digital Product Manager to shape the Find a Doctor and search experiences. You will partner with stakeholders to define roadmaps, manage requirements, analytics, design reviews, and delivery in a fast, agile environment.

The role emphasizes leadership, customer insights, and collaboration across teams, with a focus on improving digital search and discovery in a regulated healthcare setting.

Qualifications

• Bachelor's degree or equivalent with 4 years of additional relevant experience.
• 10+ years of prior relevant experience including product management or related fields.
• Experience with digital product management, from strategy through launch and optimization.
• Experience defining roadmaps, writing user stories, and working in Agile environments.
• Experience using product analytics, KPIs and user insights to drive outcomes.
• Experience in digital search/discovery; Elasticsearch or similar preferred.
• Healthcare or health plan experience preferred in a regulated industry.
• Ability to improve product operating models and cross-functional processes.
• Strong written and verbal communication, presenting strategy to senior leadership.

Responsibilities

• Define short- and long-term product roadmaps for Find a Doctor and search experiences.
• Partner with cross-functional teams to deliver requirements, analytics, design reviews, and delivery.
• Own product development deliverables from requirements to implementation.
• Present product strategy and outcomes to senior leadership.

Skills

Product management

Agile

Stakeholder collaboration

Data-driven decisions

Cross-functional leadership

Education

Bachelor's degree or equivalent

Tools

Elasticsearch

Job description

Your Role

The Digital Access to Care team is responsible for partnering with various stakeholders to build, refine and execute for our web and mobile Find a Doctor and search experiences. The Digital Product Manager, Principal will report to the Sr. Manager, Digital Product Management, Access to Care Manager. In this role you will help define the short-term and long-term product roadmap. You will work with cross-functional teams in a fast paced, agile environment and will be responsible for managing product development deliverables such as requirements documentation, analytics, design reviews, implementation, and delivery.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
• Requires at least 10 years of prior relevant experience including product management, management consulting or entrepreneurship
• Requires experience with digital product management, including ownership of consumer-facing web and/or mobile products from strategy through launch and ongoing optimization
• Requires experience defining product roadmaps, writing user stories and acceptance criteria, and partnering with cross-functional teams in an Agile product development environment
• Requires experience using product analytics, KPIs, and user insights to evaluate performance, prioritize improvements, and drive measurable outcomes
• Experience developing or optimizing digital search and discovery experiences; experience with Elasticsearch or similar search technologies strongly preferred
• Healthcare, health plan, payer, or similar highly regulated industry experience strongly preferred
• Ability to identify opportunities to improve product operating models, processes, and ways of working across cross-functional teams
• Strong written and verbal communication skills, with experience presenting product strategy, recommendations, and outcomes to senior leadership

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.