Digital Product Manager (Online Banking)

Atlantic Union Bank; Innsbrook (VA); Hybrid; USD 108,199 - 180,545; Full time

Job summary

Atlantic Union Bank in Innsbrook is seeking a Digital Product Manager to drive their Online Banking Strategy. This role is essential in aligning product features with customer needs by leading and managing a team of Digital Product Owners and System Analysts.

The ideal candidate will possess over 10 years of experience in financial services, 5 years in digital roles, and a keen focus on customer experience and innovative solutions.

They will also be responsible for stakeholder management and the strategic direction of digital products.

Qualifications

• 10+ years of financial services experience.
• 5+ years of experience in the digital space.
• Experience as a people manager.

Responsibilities

• Lead a team of Digital Product Owners and Business System Analysts.
• Assist Lines of Business in implementing product vision and strategies.
• Develop business cases for digital opportunities.

Skills

Human-Centered

Business-Focused

Technology-Driven

System Thinking and Problem Solving

Leadership and Influence

Excellent verbal, written, and presentation skills

Education

Bachelor’s Degree

Job description

Overview

Job Category: Z- Digital Strategy
Requisition Number: DIGIT010149

• Full-Time
• Hybrid
• Salary Range: $108,199 USD to $180,545 USD

The Digital Product Manager will lead a team of direct and cross‑functional resources across multiple business, IT, and operational teams. This is a critical and highly visible role requiring significant stakeholder influence and relationship management both internally (Line of Business Leadership, Marketing and Technology Senior Leaders, and other functional experts) and externally (Strategic Partners, Vendors, and leading technology companies). This individual will lead a team of Digital Product Owners and Business System Analysts in execution of Atlantic Union’s Online Banking Strategy.

Responsibilities

Position Accountabilities

• Assist each Line of Business in creating and implementing product vision, strategies and roadmaps that address business and customer needs.
• Autonomously translate business and customer needs into high value products within online banking.
• Hold vendors accountable to deliver a higher quality product faster.
• Assess digital platforms in the external marketplace and make recommendations for potential partnerships.
• Identify opportunities to leverage digital techniques for greatest strategic impact and defining the priority capabilities required to succeed.
• Develop the business cases and business requirements for digital opportunities and drive to execution.
• Lead multi‑disciplinary teams to shape and implement digital strategies, programs, and initiatives.
• Bring the voice of the customer/client and the voice of the advisor/employee into our product features, ensuring that features delivered are aligned with the intended business outcomes, and align work with our target architecture road map.
• Develop and manage goals and key performance indicators.
• Partner with Marketing for acquisition support, product positioning, promotion of digital products and services and onboarding activities.
• Understand all aspects of the internal and external environment including customer unmet digital needs through research efforts, in‑depth understanding of voice of the customer, industry trends, vendor/platform capabilities and best practices for servicing the digital needs of our customers.
• Continuously assess competitive moves and monitor performance against objectives.
• Present data, strategies and recommendations to senior management to build buy‑in to strategic recommendations.
• Prioritize product requirements and coordinate release plans with IT and key constituents.
• Serve as primary business point of contact for implementation activities and work closely across with key constituents to meet scheduled milestones.
• Guide and direct complex projects, identify key stakeholders and gain participation.
• Lead team of analysts responsible for the following:
  • Meet with decision makers, systems owners, and end users to help identify business, financial, and operations requirements and systems goals.
  • Serve as the technical focal point for the business and operations teams.
  • Lead design sessions in prototyping new system or functionality for the purpose of enhancing business processes, operations, and information process flow.
  • Develop and maintain design documentation working across the organization for documenting integration points between systems.
  • Uncover risk and deliver controls.
  • Act as liaison to IT and Operations teams for managing change/release management efforts and troubleshooting system and end user issues.
  • Coordinate and perform in‑depth tests, including end‑user reviews, for modified and new systems, and other post‑implementation support.

Organizational Relationship

Reports to Director of Digital Banking.

Qualifications

Education & Experience

• Bachelor’s Degree required.
• 10+ years of financial services experience.
• 5+ years of experience in the digital space.
• Experience as a people manager.

Knowledge & Skills

• Human‑Centered: Obsess about external customer needs and make banking easier using an understanding of software design heuristics.
• Business‑Focused: Deliver business stakeholder key outcomes, KPIs, and goals.
• Technology‑Driven: Leverages technology to deliver scalable and innovative software and can problem‑solve with vendors and engineering partners.
• System Thinking and Problem Solving: Understands the interconnections and patterns between dependent systems and leverages this understanding to solve capability gaps in an efficient manner.
• Leadership and Influence: Operates with ownership and accountability for product outcomes. Fosters collaboration across teams, resolving conflicts and ambiguity.
• Excellent verbal, written, and presentation skills, including ability to develop and deliver executive‑level strategy reviews and product updates.

Salary & Benefits

Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit‑sharing bonus program. General information on our comprehensive benefits package can be found by visiting https://www.atlanticunionbank.com/about/careers/benefits.

We are proud to be an Equal Employment Opportunity employer. We maintain a drug‑free workplace.

Equal Opportunity Employer Statement

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.