Digital Product Manager IV

Traeger; Salt Lake City (UT); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical/dental/vision coverage

401(k) plan

Professional development programs

Employee discounts

Job summary

Traeger is seeking a Senior Product Manager to own the digital product strategy and roadmap across the Traeger App (iOS, Android, Watch) and Traeger.com. You will drive an integrated roadmap that expands app engagement and web storytelling, collaborating with Engineering, Design, Marketing, and Consumer Insights to ship impactful features.

You will own cross-platform roadmaps, balance consumer needs with technical feasibility, and advocate for data-driven prioritization to boost engagement,

Qualifications

• 6+ years of product management experience, including ownership of a consumer-facing mobile app and/or e-commerce or brand website roadmap.
• Experience driving measurable engagement, retention, or lifetime value (LTV) outcomes.
• Experience managing a multi-platform roadmap (iOS, Android, and Web) with competing priorities.

Responsibilities

• Consumer-Led Product Vision & Strategy: contribute to and evangelize our digital product vision and roadmaps with a focus on balancing consumer need, technical execution, and business goals.
• Drive the Cross-Platform Roadmap: own a roadmap for mobile apps and Traeger.com to increase engagement and reduce friction across purchasing paths.
• Lead Cross-Functional Delivery: partner with Product, Engineering, Design, Consumer Insights, Marketing, and Customer Experience to take strategy from concept to launch.

Skills

Product management

Mobile app

Engagement analytics

Cross-functional leadership

AI in PM

Tools

App analytics tools

AI tools (Copilot/Claude)

Job description

Our business is BBQ, andbusinesstastes good. Traeger invented the wood pellet grill over 30 years ago, andwe’refanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City, we work tirelessly to providea world-class experience to our customers, retailers, and especially our employees. Ifyou’rea team playerwho’sdedicated to delivering top-quality results every day, then we want you to come cook with us.

What You’ll Do:

Traeger is seeking an experienced Senior Product Manager to own digital product strategy and roadmap across the Traeger App (iOS, Android, Watch) and Traeger.com. This role is central to our growth strategy: the app is a primary lever for increasing engagement, cook frequency, loyalty, and lifetime value (LTV) across the Traegerhood, while Traeger.com is our front door for brand storytelling and product education. You'll own a unified roadmap spanning app (~70%) and web (~30%). On the app side, that means shipping differentiated features that keep Traeger the best-in-category, highest-rated cooking app experience. On the web side, it means sharpening brand storytelling and product education, so visitors understand what we offer, why it’s worth buying and guiding them to their quickest path to purchase. Across both, you’ll partner closely with Engineering (Mobile, Web, Cloud, IoT, Firmware, QA), Design, Consumer Insights, Marketing, and Customer Experience to turn that strategy into shipped work.

How You’ll Help Us Win

• Consumer-Led Product Vision & Strategy. Together with our Insights & Innovation team, contribute to and evangelize our digital product vision, strategy and roadmaps with a relentless focus on our balancing consumer need, technical execution, and business goals.
• Drive the Cross-Platform Roadmap. On Mobile Apps, own a roadmap that moves engagement, retention, cook frequency, and lifetime value. On Traeger.com, define and execute a product vision that tells our brand story, clarifies our offering, and removes purchase friction.
• Lead Cross-Functional Delivery. Partner with Product, Engineering (Mobile, Web, Cloud, IoT, API, Firmware, QA), Design, Consumer Insights, Marketing, and Customer Experience to take strategy from concept to launch.
• Eternal Advocate for the Consumer. Partner with Consumer Insights Research team to design and execute mixed method quantitative and qualitative research with customers, retailers, and ambassadors to validate roadmap bets.
• Market Analysis. Stay current with industry, product, and market trends to identify potential ideas and disruptors based on opportunity and/or threat.
• Make Data-Driven Decisions. Build a working command of app and web analytics — engagement, retention curves, conversion funnels, app store ratings and reviews — to prioritize and defend the roadmap.
• Delivery Excellence. Ensure high-quality deployments by performing user acceptance testing as well as managing the communication and feedback loop with our Beta App communities.
• Stakeholder Alignment. Represent App and Web strategy to cross-functional and leadership stakeholders translating consumer need, technical trade-offs and business priorities
• Apply AI With Judgment. Use AI tools to accelerate research synthesis, spec writing, and data analysis, and know where AI can meaningfully differentiate our product experience versus where it’s a shiny buzzword.

What You'll Need to Succeed:

• 6+ years of product management experience, including ownership of a consumer-facing mobile app and/or e-commerce or brand website roadmap
• A track record of driving measurable engagement, retention, or lifetime value (LTV) outcomes
• Experience managing a multi-platform roadmap (iOS, Android, and Web) with competing priorities
• Working knowledge of connected/IoT hardware products with Cloud and Firmware integration is a strong plus
• Passion and empathy for understanding user needs and improving user experience
• A keen eye for design and a strong point of view on digital product and user experience
• Strong analytical skillset; comfortable turning engagement and funnel data into prioritization decisions
• Practical fluency with AI tools (e.g., Copilot, Claude, etc.) to accelerate PM workflows, plus working knowledge of AI/ML capabilities and limitations sufficient to scope AI-powered features with Engineering and Data Science
• Excellent stakeholder management and executive communication skills
• Entrepreneurial, ownership-driven, and able to thrive in a fast-paced, evolving environment

Why You Will Love Working Here

• Be part of the most disruptive force in outdoor cooking
• Join a true team working towards a common goal
• Culture of risk-taking, innovation, & quality
• So. Much. Food.
• Have an outdoor lover’s paradise in your backyard
• Full medical/dental/vision package to fit your needs
• 401k to help you plan for the future
• Individual professional development programs & initiatives to help you grow professionally
• Great discounts on all things Traeger
• Did we mention all the food?

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