Digital Product Manager, Field & Customer Applications

Carlisle Construction Materials; Carlisle (Cumberland County); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Carlisle Construction Materials is seeking a Digital Product Manager for Field & Customer Applications to define, develop, and scale tools that boost engagement, streamline workflows, and drive revenue growth. You will own the product strategy and roadmap for field and customer apps, collaborating with sales, marketing, IT, and product teams.

The role emphasizes customer insight, data-driven decisions, and cross-functional leadership to deliver innovative digital solutions aligned with business

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or related field
• 5-8 years of experience in digital product management or related roles
• Experience working with digital platforms (web, mobile apps, or customer tools)
• Experience working cross-functionally with sales, marketing, and technical teams
• Experience using analytics to inform product decisions

Responsibilities

• Own the product strategy and roadmap for field and customer applications, aligning business goals and customer needs
• Identify and drive opportunities for revenue generation, customer engagement, and product adoption through digital tools
• Lead concept development, validation, and launch of new digital capabilities, including pilots and MVPs
• Analyze and improve customer and field workflows, identifying opportunities to reduce friction and increase efficiency
• Partner with sales, marketing, technical, and product teams to ensure tools support real-world use cases and commercial objectives
• Define and track product KPIs (adoption, engagement, retention, and business impact)
• Leverage customer feedback, VOC, and behavioral data to inform product decisions and prioritization
• Drive experimentation and continuous improvement, including A/B testing and iterative enhancements
• Evaluate and manage third-party tools, platforms, and partnerships to enhance product capabilities
• Collaborate with UX, IT, and other internal teams to deliver high-quality, user-centered solutions
• Ensure alignment with broader DXP, data, and integration strategies
• Other duties as assigned

Skills

Digital product management

B2B customer journeys

Web/mobile ecosystems

UX best practices

Digital analytics

Sales/marketing alignment

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree in Marketing/Business/IS/CS

5-8 years digital product management

Experience with digital platforms

Cross-functional experience

Tools

DXP platforms (e.g., Optimizely)

CRM systems

eCommerce tools

Job description

Job Description

The Digital Product Manager, Field & Customer Applications is responsible for defining, developing, and scaling customer- and field-facing digital tools (e.g., Radius and future applications) that drive engagement, streamline workflows, and support revenue growth. This role combines product strategy, customer insight, and cross-functional leadership to deliver innovative digital solutions aligned with business and customer needs.

Duties And Responsibilities

• Own the product strategy and roadmap for field and customer applications, aligning business goals and customer needs
• Identify and drive opportunities for revenue generation, customer engagement, and product adoption through digital tools
• Lead concept development, validation, and launch of new digital capabilities, including pilots and MVPs
• Analyze and improve customer and field workflows, identifying opportunities to reduce friction and increase efficiency
• Partner with sales, marketing, technical, and product teams to ensure tools support real-world use cases and commercial objectives
• Define and track product KPIs (adoption, engagement, retention, and business impact)
• Leverage customer feedback, VOC, and behavioral data to inform product decisions and prioritization
• Drive experimentation and continuous improvement, including A/B testing and iterative enhancements
• Evaluate and manage third-party tools, platforms, and partnerships to enhance product capabilities
• Collaborate with UX, IT, and other internal teams to deliver high-quality, user-centered solutions
• Ensure alignment with broader DXP, data, and integration strategies
• Other duties as assigned

Required Knowledge/Skills/Abilities

• Knowledge
  • Digital product management principles (roadmapping, lifecycle management, prioritization)
  • B2B customer journeys, particularly contractor or field-based workflows
  • Web and mobile application ecosystems and integrations
  • UX best practices and customer-centric design
  • Digital analytics and performance metrics
  • Marketing and sales processes and their connection to digital tools
• Skills
  • Strong product thinking and prioritization skills
  • Ability to translate business needs into actionable product features
  • Excellent cross-functional collaboration and stakeholder management
  • Strong communication and influence skills without direct authority
  • Analytical and data-driven decision-making skills
  • Problem-solving and continuous improvement mindset
• Abilities
  • Define and execute a product roadmap aligned to business goals
  • Lead cross-functional teams to deliver digital product enhancements
  • Identify and validate new product opportunities and use cases
  • Analyze data and user behavior to drive product improvements
  • Manage competing priorities in a fast-paced, evolving environment
  • Lead through ambiguity and drive innovation

Education And Experience

• Required:
  • Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or related field
  • 5-8 years of experience in digital product management or related roles
  • Experience working with digital platforms (web, mobile apps, or customer tools)
  • Experience working cross-functionally with sales, marketing, and technical teams
  • Experience using analytics to inform product decisions
• Preferred:
  • 7-10+ years of experience in digital product or innovation roles
  • Experience launching or scaling customer-facing digital tools or applications
  • Experience in B2B industries (construction, building materials, or similar)
  • Experience with DXP platforms (e.g., Optimizely), CRM systems, or eCommerce tools
  • Familiarity with Agile methodologies

Working Conditions

• This position typically operates during standard business hours, Monday through Friday, from 8:00 AM to 5:00 PM. Occasional flexibility may be required to accommodate meetings across time zones or address critical business needs. The employee is expected to comply with all company policies, including those related to data security, confidentiality, acceptable use of technology, and remote work standards.
• This position follows a hybrid work arrangement in accordance with the company’s flexible work arrangement policy and any site-specific guidelines. The employee is expected to adhere to their assigned onsite and hybrid schedule and maintain productivity, responsiveness, and collaboration whether working remotely or in the office. In-person participation may be required for team activities, meetings, or business-critical events.
• Periodic travel may be required for team meetings, training sessions, or company-sponsored events, with advance notice provided. Travel expenses will be reimbursed in accordance with the company’s travel and expense policy.