Digital Product Manager: Field & Customer Apps

Carlisle; Carlisle (Cumberland County); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Travel reimbursement

Job summary

The Carlisle Digital Product Manager, Field & Customer Applications leads the strategy and development of field- and customer-facing digital tools to drive engagement, streamline workflows, and support revenue growth. You collaborate across sales, marketing, IT, and product teams to deliver scalable solutions and measurable business impact.

The role emphasizes user-centered design, data-driven decision making, and continuous experimentation, including pilots, MVPs, and KPI tracking to accelerate

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, CS, or related field.
• 5-8 years of digital product management or related roles.
• Experience with digital platforms (web/mobile) and cross-functional teams.
• Analytics-driven decisions to improve product outcomes.

Responsibilities

• Own product strategy and roadmap for field and customer applications.
• Identify revenue opportunities and measure product adoption and impact.
• Lead concept development, validation, and MVP launches.
• Improve workflows, reduce friction, and increase efficiency.
• Collaborate with sales, marketing, technical, and product teams.
• Define and track KPIs: adoption, engagement, retention, business impact.
• Leverage feedback and data to inform prioritization.
• Drive experimentation, including A/B testing and iterative enhancements.
• Evaluate third-party tools and partnerships to extend capabilities.
• Coordinate with UX, IT, and internal teams to deliver user-centered solutions.
• Align with broader DXP, data, and integration strategies.

Skills

Digital product management

B2B customer journeys

Web & mobile ecosystems

UX best practices

Digital analytics

Marketing & sales processes

Cross-functional collaboration

Data-driven decision making

Communication & influence

A/B testing & experimentation

Education

Bachelor's degree in Marketing, Business, Information Systems, CS, or related field

5-8 years in digital product management

Experience with digital platforms (web/mobile)

Cross-functional collaboration with sales/marketing/tech

Experience using analytics to inform decisions

7-10+ years in digital product/innovation roles

Tools

DXP platforms (Optimizely)

CRM systems

eCommerce tools

Job description

The Carlisle Digital Product Manager, Field & Customer Applications leads the strategy and development of field- and customer-facing digital tools to drive engagement, streamline workflows, and support revenue growth. You collaborate across sales, marketing, IT, and product teams to deliver scalable solutions and measurable business impact.

The role emphasizes user-centered design, data-driven decision making, and continuous experimentation, including pilots, MVPs, and KPI tracking to accelerate