Digital Product Designer

Thesis; New York (NY); Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Hybrid work model

Competitive equity

Dog-friendly office

Health, dental, vision

401k

Job summary

Thesis in New York City is seeking a senior digital product designer to own the visual identity of our site across landing pages, PDPs, quizzes, onboarding flows, and the design system. You'd lead end‑to‑end design from wireframes to production-ready assets, collaborating with the Digital Product Manager and using AI tools to ship quickly with on-brand quality.

You bring 6+ years of ecommerce design experience, a strong point of view on typography and brand systems, and a proven

Qualifications

• 6+ years designing digital product or ecommerce experiences, with ownership of a site.
• Strong point of view on typography, hierarchy, brand systems, and commerce UX.
• Experience translating data and clinical/ingredient information into visuals that build trust.
• Direct response and CRO experience, with a track record of tests and learnings.
• Proficiency with AI-enabled design workflows and tools.

Responsibilities

• Own design end to end across digital surfaces, from wireframe to production-ready design and handoff.
• Co-own the CRO and experimentation program from hypothesis through design and launch.
• Translate brand identity into digital execution and build a scalable design system.
• Create direct response assets—landing pages, quizzes, pricing modules—with strong funnel awareness.
• Turn data and study results into accurate, on-brand visuals for clarity and persuasion.
• Leverage session data, heatmaps, and tests to inform design decisions and iterate.
• Contribute to shaping AI usage in creative and technical workflows.

Skills

Digital product design

Ecommerce UX

Typography & visual design

Data-driven design

CRO & testing

AI design tools

Tools

Shoplift

Growthbook

Shopify Tests

Figma AI

Midjourney

Job description

The human brain is the most complex object in the universe, yet society has accepted one-size-fits all approaches to cognition. The "solutions" (think coffee, energy drinks, and even a friend's rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world's first customized nootropics company. If you've never heard that word before, it's just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they'll be ours.

With an exceptional efficacy rate, the world has taken notice — we've raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry's leading brand. Now, we're looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you're looking to be a part of a movement — one that involves both immense self‑growth and an ambitious mission to pioneer an industry — we'd love to have you on the team.

About The Role

Our site is our storefront, our salesperson, and our most important brand asset. This is the person who will own the visual identity of that world.

This is first and foremost a digital product design role for someone who likes to see an idea all the way through, from the first concept to the version that goes live. You'd take work from wireframe to full-fidelity, on-brand execution, and use AI tooling to help get it shipped. Experience in ecommerce, direct response, and CRO matters here, particularly building landing pages, checkouts, and commerce-driven UX. Ideally you have real design chops and a point of view on typography, hierarchy, and brand systems, plus a marketer's instinct for what converts. You're as excited talking about a wordmark's clear space as you are about a hypothesis of why a test did or didn't win.

Our brand foundations already exist, so this isn't a reinvention project. It's about extending and applying them with precision and speed across every digital surface: landing pages, PDPs, quiz and onboarding flows, and the design system underneath it all. You'd be the primary thought partner to our Digital Product Manager, and together you'd own both how the work looks and how it performs. Working together you are the conversion layer to the business.

We're also an AI-forward company, and AI fluency genuinely matters in this role. Our team builds custom AI tools for QA, analysis, and reporting, and we'd love a design partner with that same instinct: building interactive prototypes with AI tools instead of relying only on static comps, exploring concept directions in hours instead of days, and knowing where generated output still needs a human hand. Our brands live on craft and our category is regulated, so taste and judgment matter as much as speed.

How You'll Make an Impact

• Own design end to end across Stasis and Thesis digital surfaces, from wireframe through production-ready design, developer handoff, and launch QA.
• Partner with our Digital Product Manager to co own the CRO and experimentation program, from hypothesis and variant through design, launch planning, QA, and readout.
• Translate our brand identity into digital execution, and build the design system that makes every future page faster and more consistent to ship.
• Design direct response assets that convert, including advertorials, landing pages, offer and pricing modules, and quiz flows, with a clear grasp of the funnel each one serves.
• Turn clinical results, ingredient mechanisms, and study data into charts, comparisons, and infographics that are accurate, on-brand, and persuasive at a glance.
• Use data as a design input. Session recordings, heatmaps, and test results are where the best hypotheses tend to come from, and we'd love for you to bring your own.
• Help shape how our team uses AI in creative and technical work, sharing tools and workflows with the rest of marketing, including a clear eye for where AI isn't the right answer.

We're Excited About You

• 6+ years designing digital product or ecommerce experiences, with real DTC time. You've had genuine ownership of a site, and your portfolio speaks to both halves of this job: visual craft you're proud of and conversion results you can point to.
• Exceptional visual and interaction design craft. You bring a strong point of view on typography, hierarchy, brand systems, and commerce UX, and you can carry that craft from early concepts through production-ready designs.
• Talent for data and science translation. You know how to make science sell. Clinical data, ingredient breakdowns, and competitor comparisons become visuals that build trust and help close the sale.
• Direct response instinct. You've run or heavily contributed to a CRO program, and you can walk us through tests you designed, the thinking behind them, and what you took away from the ones that didn't win.
• AI fluency in practice. Tools like Claude, Figma AI, Lovable, Replit, or Midjourney are already a normal part of how you work, and you can point to specific work AI made faster or made possible at all.

Nice to Have

• Technical fluency. You can collaborate effectively with developers and use AI-assisted tools to create interactive prototypes; hands-on coding is not expected.
• You're curious about the science. You don't need a neuroscience background, but you'll want to understand the mechanism before you design the chart.
• You hold your opinions strongly and loosely at the same time. You'll make the case for a design decision, and you'll let the data change your mind.
• You get genuinely interested in the person on the other side of the screen, and you'd rather earn their trust than win their click.
• You like being the one who figures out the new tool first, then shows everyone else how to use it.
• You'd rather ship something good this week than something perfect next quarter, and you know which situations call for which.
• You've worked with an experimentation platform such as Shoplift, Growthbook, or Shopify Tests.
• You've built and stewarded a design system or component library in a fast-moving environment.
• You've designed in a regulated, science-forward category like supplements or health, where claims-bound copy and required disclosures need to feel intentional rather than bolted on.
• You bring motion and micro-interaction design, or art direction for photo and video.

Pay Transparency

We can’t quantify everything we think you’ll love about working at Thesis, from the exciting projects you’ll work on, to the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $140,000-165,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

A Few of Our Perks and Benefits

• Competitive compensation with an exceptionally generous equity package
• Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
• HSA, FSA and pre-tax commuter benefits for parking and transit
• Ancillary benefits
• 401k to help you plan for the future
• Flexible PTO because we respect the need for work/life harmony
• A strong emphasis on promoting from within and personal development
• A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
• Hybrid work model

Our Values

Meet Your Potential

At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential.

Own Outcomes

We are driven by achieving meaningful results, both for our customers and our business. We're proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.

Lead with Science and Data

We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We're committed to making the highest quality nootropics on the market and measuring our efficacy.

Create Exceptional Experiences

We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We're equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.

Pay Transparency

$140,000 - $165,000 USD