Digital Product Coordinator - CRM

Culver's; United States; Hybrid; USD 34,000 - 39,000; Full time

Benefits offered by this job

Incentive bonus

Hybrid work model

Flexible work hours

Job summary

Culver Franchising System seeks a Digital Product Coordinator - CRM to manage escalated digital experience requests for Culver’s guests, Owner/Operators, and teams. You’ll coordinate CRM emails and SMS campaigns, support platform access, and partner across teams to improve digital programs.

You’ll become the user-experience expert, analyze feedback, and help optimize loyalty and guest journeys across channels with a collaborative, data-driven approach.

Qualifications

• Associate degree in Marketing or related field.
• 3+ years of experience assisting customers with digital products including applications, websites, and other tools (ideally in a franchised organization).
• Experience supporting CRM, loyalty, ecommerce, digital marketing, or related digital products strongly preferred.
• Demonstrated success working with and learning software platforms, including ESP/Engagement, CRM and Loyalty, is a plus.
• Working knowledge of engagement and loyalty software, such as Iterable, Braze or Punchh/PAR Engagement, is a plus.
• Experience working familiarity with basic database structures and flows.

Responsibilities

• Respond to escalated requests and needs associated with Customer Loyalty, Guest Account information, and other digital experience programs.
• Become the expert on the user experience to provide insights and advisement to Guests and Owner/Operators on the digital experience.
• Track, prioritize and coordinate the resolution of reported areas of assistance needed on digital platforms and products.
• Monitor user feedback and questions to identify trends and inform future enhancements.
• Escalate technical or operational issues as appropriate.
• Assist with campaign planning, execution, measurement and reporting for CRM Email and SMS campaigns.
• Ensure digital channels (email, push, SMS) are executed accurately and consistently across guest touchpoints.
• Review campaign results to identify opportunities for improved timing, relevance, targeting, frequency, performance and channel effectiveness.
• Support testing and experimentation efforts, including A/B testing and offer evaluations.
• Support review, testing and documentation of digital guest journeys, campaigns, offers, rewards and guest-facing experiences.

Skills

Customer service

CRM

Loyalty programs

Digital marketing

Microsoft Office

Education

Associate degree in Marketing or related field

Tools

Iterable

Braze

Punchh/PAR Engagement

ESP/Engagement

Job description

When you join Culver Franchising System as a Digital Product Coordinator - CRM, youll help provide escalated support and improve the digital experience for Culvers guests, Owner/Operators, and their teams. You will coordinate and execute CRM email and SMS campaigns, support digital platform access and administration, and partner with internal teams, Owner/Operators, guests, and external partners to help ensure our digital programs and platforms are accurate, accessible, and continuously improving.

Essential Functions :

- Respond to escalated requests and needs associated with Customer Loyalty, Guest Account information, and other similar digital experience programs

- Become the expert on the user experience to provide insights and advisement to Guests and Owner/Operators on the digital experience

- Track, prioritize and coordinate the resolution of reported areas of assistance needed on digital platforms and products

- Monitor user feedback and questions to identify trends and areas to inform future enhancements

- Escalate technical or operational issues as appropriate

Assist with Coordination and Optimization on CRM Email and SMS Campaign Execution

- Assist with campaign planning, execution, measurement and reporting

- Ensure digital channels, including email, push, and SMS are executed accurately and consistently across guest touchpoints

- Review campaign results to identify opportunities for improved timing, relevance, targeting, frequency, performance and overall channel effectiveness

- Support testing and experimentation efforts, including A/B testing and offer evaluations, to identify opportunities for improvement

- Support the review, testing and documentation of the digital guest journeys, campaigns, offers, rewards and guest-facing experiences to help identify gaps, inconsistencies, quality assurance, points of friction and opportunities to improve usability

Optimize Execution of the Guest Loyalty Platform

- Assist with daily administration of the Guest Loyalty program including member communications, issue tracking, campaign execution, performance reporting, and program documentation

- Ensure loyalty campaigns and offers are launched accurately and on time across applicable digital channels and platforms

- Assist loyalty program members with questions related to enrollment, participation, rewards, offers, account access, and redemption

- Help Owner/Operators and restaurant teams understand, promote, and leverage loyalty program and other digital programs

Administer User Access for Digital Platforms

- Support day-to-day user access of digital platforms, including loyalty, ecommerce, content management, delivery, and other guest-facing technologies

- Manage permissions, configuration requests, and platform documentation in accordance with established procedures

- Develop, maintain, and follow SOPs for platform administration, issue resolution, and change management activities

- Gather feedback from platform users and identify opportunities to improve documentation and operational processes

- Maintain accurate user role records, documentation, FAQs, and support resources for internal teams, Owner/Operators, and users

Requirements :

- Associate degree in Marketing or related field

- 3+ years of experience assisting customers with digital products including applications, websites, and other tools (ideally in a franchised organization), or equivalent combination of education and experience

- Experience supporting CRM, loyalty, ecommerce, digital marketing, or related digital products strongly preferred

- Demonstrated success working with and learning software platforms, including ESP/Engagement, CRM and Loyalty, is a plus

- Working knowledge of engagement and loyalty software, such as Iterable, Braze or Punchh/PAR Engagement, is a plus

- Experience working familiarity with basic database structures and flows

- Demonstrated exceptional attention to detail

- Proficiency with Microsoft Office tools

Starting Pay Range: $25.00-$28.00 per hour commensurate with experience.
Classification: Non-Exempt/Hourly, full-time position.

This role includes a generous incentive bonus based on business results and individual success. We also offer workplace flexibility including flexible work hours and a hybrid work model. Join us at our beautiful Support Center in Prairie du Sac, Wisconsin right on the Wisconsin River, just a short drive from Madison!

Culver Franchising System is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members.