Digital Product Analyst

TechDigital Group; Portland (OR); On-site; USD 60,000 - 110,000; Full time

Job summary

An established industry player is seeking a Digital Product Analyst to join their team in a dynamic role focused on digital analytics. This position requires a deep understanding of the digital landscape and strong technical skills, particularly in Google Analytics and associated tools. You will be responsible for analyzing data from various digital channels, spotting trends, and providing actionable insights to drive business decisions. If you're passionate about data and eager to make an impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 5-9 years of experience in digital product analytics or equivalent roles.
• Solid understanding of digital analytics and web technologies.

Responsibilities

• Analyze digital channels and drive insights from data.
• Work with large datasets and ensure data integrity.

Skills

Digital Analytics

Data Manipulation

Problem-Solving

Attention to Detail

SQL

Web Technologies

JavaScript

CSS

HTML

Education

Degree in Data Science

Degree in Statistics

Degree in Computer Science

Degree in Business Analytics

Tools

Google Analytics

Google Tag Manager

Google Marketing Platform

Google Cloud Platform

Tableau

Power BI

HootSuite

Data Studio

365 Dynamics

365 CRM

PowerApps

Job description

JD for Analytics (Digital & Google): 1 Onshore

Experience: Experience as a Digital Product Analyst, Digital Analytics Developer, or equivalent role.

Key Skills:

1. Deep understanding of digital analytics and the digital industry.
2. Solid technical understanding (e.g. Web technologies, Web development frameworks, Instrumentation in the field of Google Analytics, Google Tag Manager, Cookie Consent Management).
3. Solid experience with the Google Marketing Platform & Google Cloud Platform.
4. Excellent data manipulation, analytical, and problem-solving skills.
5. Ability to spot trends and drive insights forward. Attention to detail is critical.
6. Must be organized and methodical, as the job will entail working with a large amount of data.
7. Knowledge of SQL, Server Side Tracking methodologies, and relevant data privacy frameworks would be a plus.
8. Strong technical abilities with SEM, SEO, SEA and skills specific tool knowledge (HootSuite, Google Analytics, Power BI, 365 dynamics, 365 CRM, and PowerApps).
9. Basic experience with JavaScript, CSS, HTML.
10. Strong Web Analytics proficiency is required – A/B testing, usability, UX, etc.
11. Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
12. Hands-on analytical and measurement experience of digital channels such as Web, SEO, E-mail, Affiliates, Paid Ads, Social Media.

Education: Degree in data science, statistics, computer science, business analytics, or related field.

Experience Level: 5-9 yrs