Digital Producer/Digital Reporter

NAB Leadership Foundation; Abilene (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

BigCountryHomepage.com in West Texas seeks a driven Digital News Producer/Digital Reporter to join our award-winning digital team. Write, shoot, edit, and publish compelling content across web, apps, and social platforms.

The role requires strong news judgment, visual storytelling, and the ability to work independently or with the newsroom. Nights, weekends, and holidays are required as news demands. On-site in West Texas.

Qualifications

• Bachelor's degree in Journalism, Digital Media, Communications, or equivalent newsroom experience.
• Strong writing, spelling, and AP Style proficiency.
• Familiarity with CMS platforms (e.g., WordPress, Arc, Bitcentral, Lakana, Clickability).
• Proficient in shooting and editing both photos and video using DSLR, mobile, or ENG equipment.
• Strong understanding of SEO, social media strategy, and audience behavior.
• Ability to multitask and thrive in a deadline-driven environment.
• Flexible schedule - must be able to work nights, weekends, and holidays as news demands.

Responsibilities

• Write, edit, and publish news articles, breaking news alerts, live updates, and feature content for web and mobile.
• Shoot and edit photos and video for digital and social platforms.
• Upload and manage video clips, livestreams, and OTT/CTV programming using newsroom CMS and video platforms.
• Produce short and long-form video content using Adobe Premiere, Photoshop, Audition, Canva, or similar tools.
• Appear on camera for explainers, digital hits, interviews, or live social segments when needed.
• Create engaging headlines, push alerts, and metadata optimized for SEO and social performance.
• Monitor scanners, social feeds, and wires for breaking news and emerging content opportunities.
• Collaborate with broadcast producers, reporters, and photographers to convert on-air content into digital-first stories.
• Execute social media strategy by posting and scheduling content across Facebook, X/Twitter, Instagram, YouTube, TikTok, and others.
• Track performance using analytics tools (Adobe/Google Analytics, Chartbeat, CrowdTangle) and adjust strategy accordingly.
• Ensure all content meets journalistic, legal, and ethical standards.

Skills

Writing & AP style

News judgment

SEO & analytics

Social media strategy

Deadline-driven

Bilingual (English/Spanish)

Education

Bachelor's degree in Journalism or related field

Tools

WordPress

Arc

Bitcentral

Lakana

Clickability

Adobe Premiere

Photoshop

Audition

Canva

Job description

BigCountryHomepage.com (KTAB/KRBC) is looking for a driven Digital News Producer/Digital Reporter to join our award-winning digital team. If you thrive on breaking news, creating compelling content, and winning the story, you'll fit right in. Join the dominant news team in West Texas, where innovation, collaboration, and great journalism set us apart.

Position Overview

The Digital News Producer is responsible for creating, publishing, and optimizing news content across all digital platforms - including website, mobile apps, CTV/OTT channels, and social media. This role requires strong news judgment, visual storytelling, quick turnaround, and a digital-first mindset. The ideal candidate can write, shoot, edit, and publish content independently while also working collaboratively with the newsroom. #LI-ONSITE

Key Responsibilities

• Write, edit, and publish news articles, breaking news alerts, live updates, and feature content for web and mobile.
• Shoot and edit photos and video for digital and social platforms.
• Upload and manage video clips, livestreams, and OTT/CTV programming using newsroom CMS and video platforms.
• Produce short and long-form video content using Adobe Premiere, Photoshop, Audition, Canva, or similar tools.
• Appear on camera for explainers, digital hits, interviews, or live social segments when needed.
• Create engaging headlines, push alerts, and metadata optimized for SEO and social performance.
• Monitor scanners, social feeds, and wires for breaking news and emerging content opportunities.
• Collaborate with broadcast producers, reporters, and photographers to convert on-air content into digital-first stories.
• Execute social media strategy by posting and scheduling content across Facebook, X/Twitter, Instagram, YouTube, TikTok, and others.
• Track performance using analytics tools (Adobe/Google Analytics, Chartbeat, CrowdTangle) and adjust strategy accordingly.
• Ensure all content meets journalistic, legal, and ethical standards.

Qualifications

• Bachelor's degree in Journalism, Digital Media, Communications, or equivalent newsroom experience.
• Strong writing, spelling, and AP Style proficiency.
• Familiarity with CMS platforms (e.g., "WordPress", "Arc", "Bitcentral", "Lakana", "Clickability").
• Proficient in shooting and editing both photos and video using DSLR, mobile, or ENG equipment.
• Strong understanding of SEO, social media strategy, and audience behavior.
• Ability to multitask and thrive in a deadline-driven environment.
• Flexible schedule - must be able to work nights, weekends, and holidays as news demands.

Preferred Skills

• Confident on-camera presence and/or hosting ability.
• Fluent in Adobe Creative Suite (Premiere, Audition, Photoshop) and Canva.
• Experience with livestreaming, OTT/CTV publishing, and YouTube optimization.
• Bilingual (English/Spanish) strongly preferred.
• Interest in visual formats - reels, explainers, graphics, or interactive storytelling.